Procter&GambleChineseandEnglishIntroductionCourseware•Companystrategyandmarketpo•Companyperformanceandhorns01CompanybackgroundEstablishmenttimeandheadquartersEstablishmenttimeProcter&Gamblewasfoundedin1837byWilliamProcterandJamesGambleHeadquartersCincinnati,Ohio,UnitedStatesCompanysizeandnumberofemployeesCompanysizeProcter&GambleisaglobalconsumergoodscompanywithalargenumberofsubsidiariesandbrandsNumberofemployeesProcter&Gamblehasmorethan100000employeesworldwideMainproductsandservicesMainproductspersonalcareproducts,householdcleaningproducts,foodandcoverageproducts,etcServicesprovideproductinformation,customerservice,salesandmarketingsupport,etc.tocustomers02BusinessphilosophyandcorporateManagementideaBusinessphilosophyThecompany'sbusinessphilosophyistomeettheneedsofconsumers,improvetheirlives,andstriveforthebestresultsintheindustryCorporatecultureThecompany'scorporatecultureisbasedonthecorevaluesofintegrity,innovation,andrespectforpeopleItfollowstotheprinciplesofhonesty,fairness,andresponsibilityinitsbusinessoperationsandstreamstocreateapositiveworkenvironmentthatresourcesemployeestogrowanddevelopCharacteristicsofcorporatecultureRespectforemployeesThecompanylooksattheideasandsuggestionsofemployees,resourcestheyhavetoinnovateandimprove,andprovideemployeeswithasafe,fair,andequalworkenvironmentFocusonconsumersThecompany'sproductsandservicesaredesignedtomeettheneedsofconsumers,improvetheirlives,andprovidethemwithhighqualityproductsandservicesSustainabledevelopmentThecompanyfollowstotheprinciplesofsustainabledevelopment,takesintoaccounttheinterestsofallparties,andstrivestoachieveawinwinsituationforallpartiesCorporateVisionandSocialResponsibility•CorporateVision:Thecompany'svisionistobecometheworld'sleadingconsumergoodscompanythatmeetstheneedsofthemostconsumers,improvestheirlives,andachievesthebestresultsintheindustry•Socialresponsibility:Thecompanyfollowstotheprinciplesofintegrity,responsibility,andsustainabilityinitsbusinessoperationsandstrengthstoachieveawinwinsituationforbusinessdevelopmentandsocialprogressItactivelyassessessocialresponsibility,contributionstosocialwelfareundertakings,andpromotesharmonioussocialdevelopment03CompanystrategyandmarketpoMarketpositioningProfessionalPositioningProcter&Gamble'sproductsarepositionedinthemiddletohighendofthemarket,withhighendproductstakingupalargerpromotionProductsaremainlyfocusedonfastmovingconsumergoods,includingtoletries,cosmetics,andcleaningproductsBrandPositioningP&Gispositionedasagloballeadingcompanyinthehouseholdcareindustry,withastrongemphasisonresearchanddevelopment,innovation,andqualitycontrolThecompany'sbrandsarewellknownworldwide,withahighreputationandstrongbrandinfluenceCompetitivestrategyandadvantagesCostleadershipProductMarketdifferentiationSegmentationP&GhasalwaysbeencommittedtoreducingproductioncostsandimprovingefficiencyTheP&GisknownforitscontinuousinnovationandproductP&GhasadeepunderstandingofconsumerneedsanddifferentiationThecompany'sresearchanddevelopmentcapabilitiesandtechnologyhaveallowedittocreateuniqueproductsthatmeettheneedsofdifferentconsumergroupspreferences,andhaslaunchedaseriesofproductsthatarehighlytargetedtodifferentconsumergroupsThisapproachhasallowedthecompanytoeffectivelycapturemarketsharecompany'sscaleandlongtermexperiencehavecreatedacompetitiveadvantageintheproductionofhouseholdcareproduct...
