IntroductiontoAppleCompany•CompanyOverview•ProductsandServices•Marketperformanceandfinancialcondition•TechnologyandInnovation•Corporatecultureandsocialresponsibility•FutureOutlook01CompanyOverviewCompanyHistory1976ApplewasfoundedbySteveJobs,SteveWozniak,andRonaldWayne1977AppleII,thecompany'sfirstsuccessfulproduct,waslaunchedCompanyHistory1980Applewetpublic,raising$100million1984Macintoshwaslaunched,revolutionizingpersonalcomputing1997SteveJobsreturnedtoAppleafterbeingusedin1985CompanyHistory20012007AppleopeneditsfirstretailstoreandlaunchediTunesiPhonewaslaunched,changingthemobilephoneindustry2010iPadwaslaunched,creatinganewcategoryofmobilecomputingdevicesCompanyVisionandMissionVisionTomakeasignificantcontributiontosocietythroughinnovativeproductsthatenrichpeople'slivesMissionTodesignandmarketconsumerelectronics,computersoftware,andonlineservicesthatareeasytouse,provideoutstandingcustomersatisfaction,andareofthehighestqualityOrganizationalstructureofthecompanyCEOBoardofDirectorsTimCookincludesseveralwellknownbusinessleadersandformgovernmentofficesSeniorManagementTeamDivisionsresponsiblefordaytodayoperationsandleadingdifferentdivisionsofthecompanyincludingMac,iPhone,iPad,AppleWatch,AppleTV,Software(iOS,macOS,watchOS,tvOS),Services(iCloud,iTunes,ApplePay),andHardwareTechnologies02ProductsandServicesProductLineOverviewMacAppleWatchAsmartwatchdesignedtoworkwithiPhone,Arangeofpersonalcomputers,includingiMac,MacBookAir,andMacBookProincludingAppleWatchSeries7,AppleWatchSEIPhoneAppleTVAsmartphonewithamultitouchinterface,includingiPhoneSE,iPhone12mini,iPhone12ProMaxAdigitalmediaplayerthatstreamscontentfromtheinternettoaTV,includingAppleTVHDandAppleTV4KSoftwareIPadAtabletcomputer,includingiPadPro,iPadAir,andiPadminiAppleprovidesarangeofsoftwareproducts,includingiOS,macOS,watchOS,andtvOSMainproductfeaturesUserfriendlyinterfaceAppleproductsareknownfortheirintuitiveandeasytouseinterfacesIntegrationAppleproductsworkseamlesslytogetherthroughApple'secosystemSecurityAppleproductsareknownfortheirrobustsecurityfeatures,includingencryptionandregularsoftwareupdatesDesignAppleproductsareknownfortheirsleepandmoderndesignNewproductlaunchApplehaslaunchedarangeofnewproductsinrecentyears,includingiPhone13,iPadProM2,andAppleWatchSeries7ThesenewproductshavebreakthroughadvancementsintechnologyandfeaturestothemarketAppleisexpectedtocontinuetolaunchnewproductsinthefuturetomaintainitsmarketleadershipposition03MarketperformanceandfinancialconditionMarketshareandcompetitivepositionMarketshareCompetitivepositionApplehasasignificantmarketshareintheconsumerelectronicsandpersonalcomputerindustryItisoneofthetopthreecompaniesintheworldintermsofmarketApple'sproductsareknownfortheirhighquality,design,anduserVSexperienceThecompanyhasastrongbrandimageandlocalcustomerbase,whichhelpsmaintainitscapitalization,revenue,andprofitabilitycompetitivepositioninthemarketFinancialReportingandRevenueStatusFinancialreportingApplereportsitsfinancialresultsonaquarterlybasis,providingdetailedinformationonrevenue,profitability,expenses,andcashflowRevenuestatusApplegeneratessignificantrevenuefromsalesofitsproductsandservicesThecompany'srevenuehasbeengrowingovertheyears,drivenbystrongdemandforitsproductsandexpansionintonewmarketsandproductsInvestmentandshareholderreturnsInvestmentShareholderreturnsAppleinvestmentshealthinresearc...
