1简介....................................................................................................................................11.1项目背景............................................................11.2服务内容............................................................11.3报告结构............................................................12物业产品开发建议............................................................................................................22.2项目整体定位........................................................22.3发展组合及布局......................................................32.4零售商业物业发展建议................................................42.5酒店与服务式公寓物业发展建议........................................72.6项目主要财务指标....................................................93宏观经济政策分析...........................................................................................................113.1上海宏观经济分析...................................................113.2宏观政策分析.......................................................163.3主要结论...........................................................184基地分析..........................................................................................................................204.1地块现状...........................................................204.2区位分析...........................................................224.3主要结论...........................................................245上海零售商业物业市场..................................................................................................255.1主要商业区.........................................................255.2现有供应量.........................................................345.3未来供应...........................................................405.4需求分析...........................................................415.5零售商业形态发展趋势...............................................435.6租金，售价及收益率.................................................445.7主要结论...........................................................466上海酒店物业市场分析..................................................................................................48I6.1高档酒店物业市场背景...............................................496.2酒店市场现有供应量.................................................526.3酒店物业未来供应...................................................596.4酒店市场需求分析...................................................616.5酒店物业市场开发趋势...............................................626.6酒店物业价格.......................................................626.7主要结论...........................................................637上海服务式公寓市场分析..............................................................................................657.1服务式公寓市场背景.................................................657.2服务式公寓市场板块.................................................677.3现有市场供应.......................................................747.4未来供应...........................................................777.5需求分析...........................................................797.6租金、售价及收益率...................................................
