客户服务报告VIP免费

第1页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共8页ThereportofCustomCareAnalysisofCarrefourI.IntroductionIntodayslife,everyoneknowthenameofCarrefour.TheCarrefourgroupisasupermarketstatefoundedin1959.Ithasgrowntobecomeoneoftheworld'sleadingdistributiongroups.Itiscurrentlytheworld'ssecond-largestretailerandthelargestretailerinEurope.Todocustomercarewellcanbethemostimportantkeytosatisfycustomersforgainbenefitsinwhateveranybusiness.Inthisreport,itmainlytalksaboutthestrategyofCarrefour’scustomercareandgivesomeadvisestoCarrefourbreakthroughtherecustomercare.II.Findings1.BasicInformationofCarrefourCarrefourisaFrenchinternationalhypermarketchain.HeadquarteredinLevallois-Perret,France.Carrefourisoneofthelargesthypermarketchainsintheworld.CarrefouroperatesmainlyinEurope,Argentina,Brazil,China,ColombiaandintheDominicanRepublic,butalsohasshopsinNorthAfricaandotherpartsofAsia,withmoststoresbeingofsmallersizethanhypermarketorevensupermarket.Carrefourmeans"crossroads"inFrench.ThefirstCarrefourstoreopenedonJune3,1959,insuburbanAnnecynearacrossroads(carrefourinFrench).ThegroupwascreatedbyMarcelFournier,DenisDefforeyandJacquesDefforeyandgrewintoachainfromthisfirstsalesoutlet.In1999itmergedwithPromodès,knownasContinent,oneofitsmajorcompetitorsintheFrenchmarket.MarcelFournier,DenisDefforeyandJacquesDefforeyhadattendedseveralseminarsintheUnitedStatesledby"ThePopeofmoderndistribution"BernardoTrujillo,whoinfluencedotherfamousFrenchexecutiveslikeÉdouardLeclerc(E.Leclerc),GérardMulliez(Auchan),PaulDubrule(Accor),andGérardPélisson(Accor).Theirslogan第2页共8页第1页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共8页was"Noparking,nobusiness."TheCarrefourgrouppioneeredtheconceptofahypermarket,alargesupermarketandadepartmentstoreunderthesameroof.TheyopenedtheirfirsthypermarketJune15,1963inSainte-Geneviève-des-Bois,nearParisinFranceInApril1976,CarrefourlaunchedaprivatelabelProduitslibres(freeproducts–libremeaningfreeinthesenseoflibertyasopposedtogratis)lineoffiftyfoodstuffs,includingoil,biscuits(crackersandcookies),milk,andpasta,soldinunbrandedwhitepackagesatsubstantiallylowerprices.InSeptember2009,Carrefourupdateditslogo.May2011:ConsideringthestagnantgrowthandhasfacedincreasedcompetitioninFrancefromrivalsincludingCasinoGuichard-PerrachonSA,Carrefourwillexpense1.5billion-euro($2.1billion)tochangethesupermarketwithnewconceptasCarrefourPlanetinWesternEurope.2.ThestrategyofCarrefour’scustomercare2.1ThethreecustomercarevaluesCommittedCarrefourarecommittedprofessionalsandcommittedmembersofthecommunity.Theyconstantlystrivetoexceedeveryone'sexpectationsbyprovidingbettervalueandfindingnewsolutionsforabetterqualityoflife.CaringCarrefourcaringtowardtotheircustomerandconsumers.Theyarereceptivetocustomerandconsumersneeds,eachandeveryday.Theywelcomecustomerandconsumertotheirstoresandmeettheirneedswithkindness,warmthandattentiontodetail.PositiveCarrefourrisetoeverychallengewithenergy,enthusiasmandwithfreshideas.Theyhelpbrightenthelivesoftheircustomerandconsumers.Forthecustomerandconsumer,fortheiremployees,fortheplanet,theywantthebest,bothtodayandtomorrow.ThesethreeofcustomercarevaluesbringtheCarrefourclosertotheircustomersand第3页共8页第2页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共8页consumerandreflecttheirpersonality....