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缘和伟业网络推广与营销方案【为了提升公司品牌形象，提高网站浏览量，增加客户签约数，扩大市场占有率】目录：三项工作..............................................................................................................................................................................02四项业务..............................................................................................................................................................................02组织架构..............................................................................................................................................................................02岗位职责..............................................................................................................................................................................03一、网站策划（站内优化）........................................................................................................................................03二、网络营销专员（站外优化）................................................................................................................................03三、SEM专员...............................................................................................................................................................04四、平面美工.................................................................................................................................................................04五、程序员.....................................................................................................................................................................04工作流程..............................................................................................................................................................................04网络营销策略..................................................................................................................................................................05一、微信营销..............................................................................................................................................................051.1微信营销定位...................................................................................................................................................051.2微信营销效益...................................................................................................................................................051.3微信营销预算...................................................................................................................................................061.4微信营销内容策划...........................................................................................................................................061.5微信营销具体实施方法...................................................................................................................................061.6微信营销效果监控...........................................................................................................................................14二、微博营销.........................................................................................................................................