第1页共26页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共26页AAAAAmericaAssociationofAdvertising美国/广告代理商协会advertising广告、广告活动advocacyadvertising倡导型广告AccountExecutive客户主管Accountplanning客户策划AccountServices客户部Advertise广告主AdvertisingDepartment企业广告部agency广告代理商ArtDirector美术指导AssistantPartner董事助理bid[bid]广告竞标business-to-businessadvertising(B2Badvertising)B2B广告brandimage品牌映象capitalism资本本主义,资本运营commercialadvertising商业广告communicationprocess传播过程comparativeadvertising比较广告consumeradvertising消费品广告consumerism消费模式customer顾客ChiefExecutiveOfficer(CEO)首席执行长官ChiefFinancialOfficer(CFO)首席财务官client客户Copywriter广告撰告人CreativeDepartment创作部CreativeDirector创意总监deceptiveadvertising虚假广告department部门design设汁稿data数据director主管end-user最终用户、实际使用者industrialadvertising工业广告institutionaladvertising社团机构广告ManagementSupervisor管理监督Marketshare市场占有率第2