沈阳理工大学学士学位论文摘要本论文根据作者实地调查,运用市场营销理论,从客运市场角度,结合龙腾快速汽车客运集团的实际情况,系统地探索了龙腾快速汽车的客运市场营销问题，对存在竞争的中短途班线进行分析,着重对龙腾客运的市场竞争环境进行深入地分析。本文以企业战略理论和市场营销理论为基础,系统地分析了龙腾客运市场面临的机会和威胁、优势和劣势,重点分析了行业内部企业、铁路、民航客运的竞争实力及其对道路客运的影响,然后对龙腾客运的市场竞争及营销策略进行重点研究,对龙腾客运的产品组合策略、差异化策略、生命周期策略、品牌策略和新产品开发策略等,进行了系统分析和论述,提出了可行的思路和方法，通过优化方案使公司收益得到增加。关键词：龙腾快速汽车；客运市场；营销；道路；竞争I沈阳理工大学学士学位论文AbstractThisarticle,accordingtothisActualinvestigation,theuseofmarketingtheory,theperspectiveofthepassengermarket,combinedwithfastcarpassengerDragonGroup'sactualsituation,exploredtheDragonfastpassengercarmarketingproblemssystematically,analyzedontheexistenceofcompetitionintheshortclasslines,especiallyontheDragonpassengermarketcompetitionenvironment.Inthispaper,basedonthetheoryofcorporatestrategyandmarketing,analyzedontheopportunitiesandthreats,strengthsandweaknessesofDragonpassengermarket,especiallyonthecompetitivestrengthandtheimpactonroadpassengertransportofwithintheindustry,railways,civilaviation,thenDragonpassengermarketcompetitionandmarketingstrategytofocusresearchonthepassenger'sproductportfoliostrategyDragon,differentiationstrategy,lifecyclestrategy,brandstrategyandnewproductdevelopmentstrategies,conductasystematicanalysisanddiscussionofthefeasibletheideasandmethods,byoptimizingsolutionsenablecompaniestoincreaserevenueobtainedKeywords:LongTengPassenger；Passengermarketing；Road；CompetitionII沈阳理工大学学士学位论文III沈阳理工大学学士学位论文目录1绪论.........................................................................................................................................11.1背景和意义..................................................................................................................11.2国内外研究现状..........................................................................................................11.3主要研究内容..............................................................................................................22鞍山龙腾快速汽车客运集团市场分析................................................................................32.1道路客运产品的特点..................................................................................................32.2客运需求分析基本框架..............................................................................................32.3经济发展......................................................................................................................62.2.1经济持续增长...................................................................................................62.2.2产业结构优化...................................................................................................62.2.3区域间社会经济联系.......................................................................................72.4产业政策......................................................................................................................72.5社会文化.....................................................................................................
