广州房地产市场分析及全年策划方案VIP免费

保利花园2005年全年策划推广案广州置业房地产顾问有限公司目录一、广州市场情况分析................................................41.1广州市场分析..................................................41.1.1广州宏观经济分析...........................................41.1.2房地产投资状况分析.........................................71.1.3政策法规对房地产的影响.....................................91.1.4影响房地产市场未来发展的主要经济因素......................151.1.5热点区域分析..............................................171.2海珠区房地产市场分析.........................................231.2.1海珠区宏观经济分析........................................231.2.2影响海珠区房地产发展的因素................................261.2.3区域板块分析..............................................28二、项目分析（SWOT）...............................................362.1项目优势.....................................................362.2项目劣势.....................................................382.3项目存在的机会...............................................392.4项目面临的威胁...............................................40三、零五年度推广策略...............................................423.1市场状况分析.................................................423.2项目现有情况分析.............................................433.2项目推广目标.................................................443.3下年度推广策略...............................................443.4下年度推广主题分述...........................................46四、项目定位.......................................................474.1目标客户群定位...............................................474.2价格定位.....................................................504.2.1价格定位考虑因素..........................................50与您俱进20年14.2.2价格定位思路..............................................514.2.3定价准则..................................................534.2.4各栋的定价建议............................................534.2.5预计回收资金额............................................59五、各阶段推广计划.................................................605.1第一阶段：3--5月推广计划.....................................605.1.1阶段市场状况预测..........................................605.1.2阶段推广计划..............................................615.1.3推售单位..................................................625.1.4销售建议..................................................635.1.5广告计划及炒作安排........................................635.1.6现场包装要求..............................................665.1.7销售情况预测..............................................665.2第二阶段：6—8月推广计划.....................................685.2.1阶段市场情况分析..........................................685.2.2阶段推广计划..............................................695.2.3推售单位..................................................695.2.4销售手法..................................................705.2.5广告计划及炒作安排........................................715.2.6现场包装要求..............................................725.2.7销售情况预测..............................................725.3第三阶段：9—10月推广计划....................................745.3.1阶段市场情况分析..........................................745.3.2阶段推广计划........................