国际市场营销教材课后名词解释VIP免费

第1页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共8页InternationalMarketingTermsDefinationEditedbyPengkaiDefination1.Definethefollowingterms:internationalmarketingP9Internationalmarketingistheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'sgoodsandservicetoConsumerorusersinmorethanonenationforaprofit.controllable/uncontrollableelementsP10Theelementsofbusinessenvironmentwhichunder/beyondthethecontrolofcompanies.domestic/foreignuncontrollablesP11Aspectsofthedomestic/foreignenvironmentthatarebeyondthecontrolofcompaniesSRCSelf-ReferenceCriterionP14Anunconsciousreferencetoone'sownculturalvalues,experiences,andknowledgeasabasisfordecision.EthnocentrismP14Thenotionthatpeopleinone’sowncompany,culture,orcountryknowsbesthowtodothings.GlobalAwarenessP16Toleranceofculturaldifferenceandknowledgeofcultures,history,worldmarketpotential,andglobaleconomic,social,andpoliticaltrends.第2页共8页第1页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共8页2.DefineGATTP27GeneralAgreementonTariffsandTrade:(1)tradeshallbeconductedonanon-discriminatoryBasis;(2)protectionshallbeaffordeddomesticindustriesthroughcustomstariffs,notthroughsuchcommercialmeasuresasimportquotas;(3)consultationshallbetheprimarymethodusedtosolveglobaltradeproblems.WTOP28WorldTradeOrganizationIMFP30InternationalMonetaryFund:Stabilizeforeignexchangerates,facilitatetheexpansionandbalancegrowthofinternationaltrade.EMUP36EconomicandMonetaryUnion:AprovisionoftheMaastrichtTreaty,establishedtheparametersofthecreationofacommoncurrencyfortheEU,theeuro,andestablishedatimetableforitsimplemention.NAFTAP39NorthAmericanFreeTradeAgreement:Marketaccess,Nontariffbarriers,Rulesoforigin,Customsadministration,Investment,Service,Intellectualproperty,Governmentproperty,Governmentprocurement,Standards.ASEAN+3P42AssociationofSoutheastAsianNationsplusChina,Japan,andSouthKorea:TodealwithtradeandmonetaryissuesfacingAsia.APECP42Asia-PacificEconomicCooperation:isaforum,farfrombeingafreetradearea.Commongoalsastoopentrade,toincreaseeconomiccollaboration,tosustainregionalgrowthanddevelopment,tostrengthenthemultilateraltradingsystemandtoreducebarrierstoinvestmentandtradewithoutdetrimenttoothereconomics.第3页共8页第2页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共8页BEMsP49bigemergingmarkets:Asmallcoreofcountriesthataccountformorethanhalfoftheworldtradegrowthoverthenexttwodecades,thesecountryareidentifiedasBEMs.SeetheirimportanttraitsatPage49,50.BOPMsP48Bottom-of-the-pyramidmarket:Anewconceptintroducedintothediscussionofdevelopingcountriesandmarkets.Theyarenotdefinedbynationalbordersbutratherbythepocketsofpovertyacrosscountries.3.Definethefollowingterms:ManifestDestinyP62BasisofU.S.Foreignpolicy:AmericanswereachosenpeopleordainedbyGodtocreateamodelsociety.Moresuperficially,itreferredtotheterritorialexpansionoftheU.S.fromtheAtlantictothePacific.MonroeDoctrineP62AcornerstoneofearlyU.S.Foreignpolicy,proclaimingthreebasicdicta:nofurtherEuropeancolonizationintheNewworld,abstentionoftheUniteStatesfromEuropeanpoliticalaffairs,andnoninterventionofEuropeangovernmentsinthegovernmentsoftheWesternHemisphere.RooseveltCorollaryP62MonroeDoctrinewithanextensionappliedbyRoosevelt:NotonlywouldtheU.S.Prohibitnon-AmericaninterventioninLatinAmericanaffairs,butitwoul...