第1页共41页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共41页广告术语中英对照2016-08-30一八:03:29|#1楼回目录社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement企业广告corporateadvertising企业识别广告corporateidentityadvertising危机管理crisismanagement娱乐entertainment展品exhibits特写featurearticles内部通报houseorgan以货代款inkind机构广告institutionaladvertising游说lobbying前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation新闻简报news/prerelease意见抽样opinionsampling慈善行为philanthropy招贴posters传媒炒作preagentry传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公共关系广告publicrelationsadvertising宣传publicity公众publics招聘广告recruitmentadvertising声望经营reputationmanagement撰写讲演稿speechwriting赞助sponsorship赛场营销venuemarketing新闻通报录像videonewsrelease执行证明书affidavitofperformance受众构成audiencecomp