海南省旅游目的地营销系统（DMS）建设可行性方案北京金旅雅途信息科技有限公司二○○六年十二月八日目录前言................................................................................................................................................4一、中国旅游产业背景..................................................................................................................41．1．中国旅游业蓬勃发展...................................................................................................41．2．中国互联网旅游的市场前景.......................................................................................51．3．国际旅游营销进入互联网时代...................................................................................5二、海南省旅游业现状..................................................................................................................52．1．海南省旅游业的背景情况...........................................................................................52．1．1．海岸带景现.....................................................................................................62．1．2．山岳、热带原始森林.....................................................................................72．1．3．珍禽异兽.........................................................................................................72．1．4．大河、瀑布、水库风光.................................................................................72．1．5．火山、溶洞、温泉.........................................................................................82．1．6．古迹名胜.........................................................................................................82．1．7．民族风情.........................................................................................................92．1．8．热带作物及田园风光.....................................................................................92．2．旅游业是海南的优势产业...........................................................................................92．2．1．资源优势.......................................................................................................102．2．2．环境优势.......................................................................................................112．2．3．区位优势.......................................................................................................112．2．4．政策优势.......................................................................................................112．2．5．特区优势.......................................................................................................122．2．6．海南旅游信息化现状...................................................................................122．3．海南旅游业发展存在的劣势.....................................................................................132．3．1．区位劣势.......................................................................................................132．3．2．文化底蕴不厚...............................................................................................132．3．3．人气不够，商机不旺...................................................................................142．3．4．旅游市场秩序有待进一步规范...................................................
