第1页共76页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共76页营销精要-------------------------------------------------------------------------------------------------------------------------2导入----------------------------------------------------------------------------------------------------------------------------2课程目标------------------------------------------------------------------------------------------------------------------3站点地图------------------------------------------------------------------------------------------------------------------320分钟掌握精华-------------------------------------------------------------------------------------------------------6导师简介------------------------------------------------------------------------------------------------------------------6学习----------------------------------------------------------------------------------------------------------------------------7营销概述------------------------------------------------------------------------------------------------------------------7营销导向------------------------------------------------------------------------------------------------------------------8使顾客满意---------------------------------------------------------------------------------------------------------------9制定您的营销导向---------------------------------------------------------------------------------------------------11定义您的目标市场------------------------------------------------------------------------------------------------一三了解您的消费者市场------------------------------------------------------------------------------------------------14了解您的组织市场---------------------------------------------------------------------------------------------------17了解您的竞争对手---------------------------------------------------------------------------------------------------20制定您的营销战略---------------------------------------------------------------------------------------------------23营销宣传----------------------------------------------------------------------------------------------------------------28新产品开发-------------------------------------------------------------------------------------------------------------31从营销计划到市场---------------------------------------------------------------------------------------------------38直销-----------------------------------------------------------------------------------------------------------------------41在线营销选择----------------------------------------------------------------------------------------------------------45关系营销----------------------------------------------------------------------------------------------------------------46关键术语----------------------------------------------------------------------------------------------------------------50常见问题----------------------------------------------------------------------------------------------------------------52练习--------------------------------------------------------------------------------------------------------------------------54情景模拟----------------------------------------------------------------------------------------------------------------54知识检测----------------------------------------------------------------------------...
