无锡现代农业博览园旅游项目设计及营销策划（初稿）无锡现代农业博览园旅游项目设计及营销策划（初稿）1无锡现代农业博览园旅游项目设计及营销策划（初稿）目录第一章策划概述.....................................................................................................................................................................................................................................1一、本次策划的议题.........................................................................................................................................................................................................................1二、本次策划的背景.........................................................................................................................................................................................................................1三、本次策划的理念.........................................................................................................................................................................................................................2四、本次策划的宗旨.........................................................................................................................................................................................................................2第二章基础研究.....................................................................................................................................................................................................................................3一、国内外农业休闲旅游研究.........................................................................................................................................................................................................3二、无锡旅游业发展现状研究.......................................................................................................................................................................................................11三、从不同的视角对农博园进行审视...........................................................................................................................................................................................12四、相似案例分析...........................................................................................................................................................................................................................13第三章场地解读与现状条件分析.......................................................................................................................................................................................................22一、区位条件解读...........................................................................................................................................................................................................................22二、场地条件解读...........................................................................................................................................................................................................................23三、农博园旅游开发突破点与核心竞争力分析与评价..........................................................................................
