ChineseConsumersprefertopurchaseforeignbrandsoverChinesebrandsbecauseofthehighqualityofforeignbrandsName:Number:Outline1.Introduction2.Body3.Conclusion4.BibligographyIntroductionNowadays,wecanseethattherearesomanypeoplelikepurchasebrandsthanChinesebrands.Butisthequalityoftheformerbetterthanthelatter?ThereisaconclusionmadebyItaly,whichisItaliansliketobuydomesticproducts.WhydoChineseliketouseforeignbrands?Afterall,modernindustrywasborninItaly,andproductionlines,industrialchains,andafter-salesservicesareallcomplete.SomeChinesepeoplealsohavesomepsychologicalproblems.Theyalwaysfeelthatforeignmoonsareround.Ibelievethatoneday,theChinesemoonwillnotonlybebrighterbutalsomoreround,andallthiswillrequirethejointeffortsoftheentirenation.AndIalsobelievethatthereasonwhyChineseliketopurchaseforeignbrandsisnotbecausequalitytotally,theremustbeotherreasons.BodyInourdailylife,wecanhearaboutsomenewsaboutChinesepurchaseforeignproductcreasily.IntegratedCCTV,XinhuareportedthatmanyNewZealandsupermarketsinearly2012,intheinfantmilkpowderareaposted"Eachpersonlimitedtobuytwocansofmilk"tips.ThepurchaseorderwasupgradedinSeptember2012.TheofficialstatementsaidthateverythingtotakethedairyawayfromNewZealand'sdomesticbehaviorisconsideredasoutput.SinceApril2012,theUK'slargestsupermarketchainshaveannouncedalimitonbuyingtwocansofbabymilk.AttheendofJanuary2013,bigchainssuchasGermany'sbiggestcommoditychain,DM,warnedthat"eachcustomercanonlybuy3packsofpowderedmilk".Afterthat,limitthepurchaseto"upgrade",asktoshowthechild'sidentitycardortakeachildtobuy.XinhuaMarch2013reportedthatasmallnumberoflocalChinese,includingindividualstudents,andeventheuseofspecializedgroupstosweepthewayaroundthepurchaseofmilkpowdersoldbacktoChinaforprofit,butalsoexacerbatedthelocalmilkshortagephenomenon.ntheSpringFestivalof2015,therearetwothingsthatarethehottest:theWeChatredenvelopeandtheJapanesetoiletlid.Thetoiletlid,whichusedtobehiddeninthecornersofbuildingmaterialsstoresandbathroomcorners,hasbecomeahotlydebatedtopicforthepeople.ItevenalertedthePrimeMinisterLiKeqiangandevenbecameahotspotintheNationalPeople’sCongressandtheChinesePoliticalConsultativeConference.Aboutthistopic,therewasasurveymadebyHongKonggovernment.Counterfeitingisoftenseenasthebaneofluxuryretailers--butitmaydrivewell-heeledAsianstofixatemoreonname-brandlogosthanwealthyconsumersintheWest,accordingtomarket-researchfirmSynovateLtd.inastudytobereleasedThursdaydelvingintoglobalattitudesaboutluxurybrands.InHongKong,where68%ofthestudy'sparticipantssaidtheypreferredname-branditems,abrandlogohelpsovercomeanassumptionthatawatchorhandbagmaybeacopyinsteadofthegenuinearticle,saidJillTelford,Synovate'schiefexecutive.'TheChinesewantpeopletoknowthatthey'vegottherealthingandit'snotafake,'shesaid.IncontrasttotheHongKongresults,respondentsintheU.S.andU.K.saidtheyweremorelikelytochoosegoodswithoutlogos;only36%and33%ofrespondentsinthosemarkets,respectively,revealedapreferenceforluxurybrands.Theonlinestudysurveyedabout8,000peoplein11markets--theU.S.,Brazil,Canada,France,theNetherlands,Spain,HongKong,India,Taiwan,theUnitedArabEmiratesandtheU.K.InIndiaandtheU.A.E.,79%and58%ofrespondentsalsopreferrednamebrands,accordingtothestudy'sfindings.Varyingpreferencesonlabelsalsoreflectdifferencesbetweenoldmoneyandnew,saidthesurvey'sauthors.GiventhatmanywealthyChineseonlyearnedtheirrichesinthepreviousdecad...
