第1页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共51页第2页共51页第1页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共51页目录1．整体开放策略........................................................................................................................................................31．1全盘营销目标.............................................................................................................................................31．2销售任务分解.............................................................................................................................................32.政策事件..................................................................................................................................................................33．市场环境...............................................................................................................................................................43．1天津市场.....................................................................................................................................................43．2环城四区市场.............................................................................................................................................63．3市场的思考.................................................................................................................................................74．竞争项目...............................................................................................................................................................84.1同质竞品市场................................................................................................................................................94.1.1同质竞品供应及存量情况.................................................................................................................94.1.2同质市场典型项目分析...................................................................................................................104.1.3同质竞品典型项目小结...................................................................................................................134.2地缘竞品市场..............................................................................................................................................134.2.1地缘竞品供应及存量情况...............................................................................................................134.2.2地缘市场典型项目分析...................................................................................................................144.2.3地缘竞品典型项目小结...................................................................................................................174．3优劣对比...................................................................................................................................................175．排卡客户研究......................................................................................................................................................185.1排卡客户基本信息分析..............................................................................................................................185.2排卡客户意向分析.........
