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江苏科技大学苏州理工学院本科毕业设计（论文）二级学院商学院专业人力资源管理学生姓名刘尚博班级学号1445746138指导教师李海东年月日江苏科技大学苏州理工学院本科毕业论文丹阳大鹏广告公司员工激励制度存在的问题及对策ProblemsandCountermeasuresofEmployeeIncentiveSystemindanyangdapengAdvertisingCompany.学士学位论文原创性申明本人签名：时间：年月日丹阳大鹏广告公司员工激励制度存在的问题及对策摘要建立优秀的企业思想文化，加大公司员工的工作干劲，增加公司的整体效益以及竞争力的一些策略。关键词：激励制度；问题；对策ProblemsandCountermeasuresofEmployeeIncentiveSystemindanyangdapengAdvertisingCompany.AbstractBasedontheproblemsofemployeeincentivethispaperstudiestheproblems.TakeDanYangdapengadvertisingco,LTD.Analyzetheincentivesysteminhumanresourcemanagementofthecompany.Basedonthetheoreticalresearchoftheincentivesystemandthecurrentsituationofthecompany,throughthefieldinvestigationmethod,therealizationofthestaffincentivesystemofDanYangdapengadvertisingcompanyiscomprehensivelyconsidered.Accuratelygraspthedeficienciesinthecurrentincentivesystemofthecompany'semployees.Itisproposedtoestablishaneffectivecommunicationsystem,improvethecompany'sperformanceappraisalsystem,designreasonableincentivemodelofmaterialandspirit,andcreateagoodcorporatecultureatmosphere.Improvethestaff'senthusiasm,improvethestaff'sworkefficiencyandtheenterprisecompetitiveness.Keywords:IncentiveSystem;Problem;Countermeasures目录0引言...................................................................11激励的相关理论概述.................................................................................................................................21.1激励的涵义........................................................................................................................21.2激励的作用..........................................................................................................................22丹阳大鹏广告公司员工激励现状.........................................................................................................32.1丹阳大鹏广告公司简介....................................................................................................32.2丹阳大鹏广告公司激励制度现状....................................................................................43丹阳大鹏广告公司员工激励存在的问题..........................................................................................63.1现行制度员工缺乏公平感................................................................................................63.2忽视奖励，偏重惩罚........................................................................................................63.3报酬理念滞后，缺乏精神补偿........................................................................................83.4企业文化建设差强人意....................................................................................................84丹阳大鹏广告公司员工激励存在问题的原因.................................................................................84.1公司领导对员工激励认识不足........................................................................................84.2人力资源管理不科学、制度不成体系............................................................................94.3忽视企业文化的重要性.......................................................................................