第1页共100页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共100页前言..................................................................................................................................................3第一篇：基础篇..............................................................................................................................31.1销售基本概念:.....................................................31.1.1销售的定义.......................................................................................................31.1.2销售的模式.......................................................................................................31.1.3销售的种类.......................................................................................................31.1.4销售模式定位...................................................................................................31.2素质要求..........................................................31.2.1品质..................................................................................................................31.2.2精神..................................................................................................................31.2.3举止..................................................................................................................31.2.4能力..................................................................................................................31.3专业销售技巧（ProfessionalSellingSkills）.......................31.3.1电话技巧...........................................................................................................31.3.2拜访技巧...........................................................................................................31.3.3开场白技巧.......................................................................................................31.3.4提问技巧...........................................................................................................31.3.5方案介绍技巧...................................................................................................31.3.6促进成交技巧...................................................................................................31.3.7异议处理技巧...................................................................................................3第二篇：专业篇..............................................................................................................................32.1.整体流程..........................................................32.2.五大核心步骤......................................................32.2.1.开发商机...........................................................................................................32.2.2.引导需求...........................................................................................................32.2.3.建立标准...........................................................................................................32.2.4.呈现价值...........................................................................................................32.2.5.实现销售...........................................................................................................32.3.三种应用模式：...................................
