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毕业论文题目：探讨学生姓名：钟碧天学号：专业班级：2014国际经济与贸易1班指导教师：吴金蓉企业导师：周秀琼二级学院：应用经济学院2018年5月摘要在国内经济实力不断增强的背景之下，我国已经成为了全球范围内的贸易大国之一，且每年进出口贸易量呈现为逐步增加的趋势，实现由贸易大国到贸易强国的转变也已经成为了国内外贸产业发展的全新目标。而就现实情况来看，虽然国内外贸产业发展形式一片大好，但就其根本而言，相较于发达国家仍然存在一定的缺陷，市场竞争力仍旧较为缺乏。在这一背景之下，国内制鞋企业在发展的过程中，不光有着历史与市场机遇，同时也需要面对来自国内市场与国外市场的竞争压力。关键词：国际竞争；鞋业；挑战DiscussiononImprovingtheInternationalCompetitivenessofYueYuenIndustrialCo.,LtdABSTRACTWiththegradualestablishmentofChina'sstatusasabigtradingcountryontheworldmarket,theimportandexportvolumeofourcountry'sforeigntradeenterpriseshasbeenonarisingtrendyearbyyear.IthasbecomeanewconcernforChina'sforeigntradeindustrytobuildapowerfultradingcountry.AlthoughthedevelopmentofChina'sforeigntradeenterpriseshasshownathrivingscene,thecolorfulhalobehinditalsoreflectstheinferiorityofourforeigntradeenterprisesininternationalcompetitionandthelackofinternationalcompetitiveness.ThedevelopmentofChina'sshoeindustrynotonlyfacesararehistoricalopportunity,abroadermarketprospects,butalsofacesthedualcompetitionandchallengesbothathomeandabroad.BasedontheanalysisofcurrentsituationofinternationalcompetitionofYueYuenIndustrialCo.,Ltd.,Thispaperfindsthatitsinternationalcompetitivenessisnotenough,andpointsoutthereasonsforthelackofinternationalcompetitiveness.SoIgetthecountermeasurestoimprovetheinternationalcompetitivenessofYueYuenIndustrialCo.,Ltd.Keywords：InternationalCompetition;Footwearindustry;Challenges目录1绪论.............................................................11.1研究的目的和意义...................................1.............................................................................................1...............................................................................11.2研究思路与方法......................................21.2.1文献资料法..................................................................................................................21.2.2实践调研法..................................................................................................................21.2.3总结归纳法..................................................................................................................22的业务现状..................................................32.1我国制鞋行业现状.........................................................................................................................32.2业务概述..................................................................................................33国际竞争力不足存在的问题及原因...............43.1国内环境的恶化......................................43.2品牌建设的缺乏......................................53.3低产品附加值..........................................54提升国际竞争力的建议.................................64.1布局东南亚的建议...................................64.2环保投资的建议........................................................................................................................74.3品牌建设的建议......................................94.4提高研发能力的建议.............................11结论...............