第1页共7页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共7页TheFeaturesofAdvertisingEnglishAbstract:Astherapidlydevelopmentofcommercialeconomy,advertisementhasincreasinglyimpactonourdailylife.Weliveinafastpacedsocietythatisruledbymassmedia.Everydaywearebombardedbyimagesof,perfectbodies,beautifulhair,flawlessskinandagelessfacesthatflashatuslikeaslideshow.Theseideasandimagesareimbeddedinourmindsthroughoutourlives.Advertisementsselectaudienceopenlyandsubliminally,andtargetthemwiththeirproduct.Theyalludetothefactthatinordertobelikethepeopleinthisadvertisementyoumustusetheirproduct.Thisisnotanewapproach,norisituniquetothisgeneration,butneverhasitbeenaswidelyusedasitistoday.AdvertisingEnglish,asthemostimportantpartsoflanguageinadvertising,isrisingapparentlyfromthesystemofEnglish.Thecopywritersandthelinguistsareattracteddeeplybyitsuniquestyle,greatimpellentandexcellentillustration.AdvertisingEnglishpossessessomelexical,grammaticalandrhetoricalcharacteristics.Inthispaper,abriefintroductionisgiventoitsmajorfeaturesinordertoknowadvertisingEnglishmoredeeply.Keywords:morphologysyntaxrhetoricalfeatureslexicalfeaturesofadvertisingEnglishⅠAdvertisingEnglishboastsarichandcolorfulvocabulary.Asameansoftransmittinginformation,brief,vividandlivelyarehismostbrillianttraits.1.NewwordsorphrasescreatedbymeansofimitationInsomeadvertisement,somewordsorphraseswearefamiliarwitharemisspelledoraddedtoprefixandsuffixinordertoattractourattentionandtransmitinformationofgoods.1.1CoinageE.g.(a)theorangemostestdrinkintheworldThisisfromanadvertisementforsoftdrink.“orangemostest”=orange+most+est.“most”and“est”inhereshowthatthedrinkishighqualityandhighpurity.第2页共7页第1页共7页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共7页(b)Giveatimextoall,toallagoodtimeThisisthetitleofadvertisementfor“timex”watch.Timex=time+time+excellent.Sotheadsstressesonitsaccuracy.InadvertisingEnglish,“super”and“ex”areaddedtothebeginningorendofsomewordsinordertoemphasisthequalityofgoods.Suchassupercalendered,supercolossal,supereminent,superfine,superlight,supernaturalandrolex,pleytex,Kleenex.1.2MisspellingE.g.(a)drinkapintamilkadayThisisanadvertisementformilk.Thethreewordsshouldbe“drinkpintmilk”andthestandardsentenceshouldbe“drinkapintofmilkaday”.Theadsnotonlydrawsourattentionandinspireourinterests,butalsohasabeautifulrhythmofpoetry.(b)weknoweggsactlyhowtotelleggs.“eggsactly”isthetransformationofexactlyandcorrespondwith“egg”inpattern.Thisisthewisdominhumor.2drawinloanwordsorphrasesManycommoditiesinBritainandAmericaareimportedfromotherforeigncountries,orproducedinnativecountry,butithasexoticfavor.Sowecanoftenseesomeloanwordsinadvertising,whichshowthedifferenttraitsandhighqualitythegoodsown.Thefollowingisanadvertisementofsoftdrink:OrderitinbottlesorincannesPerrier…withaddedjenesaisquoi.“jenesaisquoi”isFrench,whichmeans“Idonotknowwhat”.ThesimpleFrenchnotonlydrawsourcuriositytothissoftdrink,butalsoshowitsauthenticFrenchflavor.Asweallknow,Frenchisfamousforitsgrapewine,deliciousfoods,cosmeticsandfashioncostume.SoaddedsomeFrenchwordsintothese,thegoodsbecomemoreattractiveandvaluable.3alargenumberofverbs,monosyllableverbsinparticularandadjectivesareappropriatelyemployedinadvertisingEnglish.3.1verbsInordertomaketheadsbrief,vivid,visual,advertisingEnglishoftenusesomemonosyllab...
