影响男性消费者购物行为的因素研究 VIP免费

湖北民族学院经济与管理学院本科毕业论文题目：影响男性消费者购物行为的因素研究姓名：学号：班级：专业：指导老师：年月日诚信声明：本人所提交的毕业论文，是本人在指导老师的指导下，独立进行研究所取得的成果。文中除已注明引用的内容外，不包括任何其他个人或集体已发表或公开过的成果。本人愿意承担此声明的责任和后果。毕业论文作者（签名）：—手写—年月日目录一．绪论...................................................................................................................................................5二．消费者购买行为的的一些的理论....................................................................................................62．1消费者的购买行为...................................................................................................................6２.２消费者购买的基本特征..........................................................................................................72．3消费者的购买类型...................................................................................................................8三.男性消费者的购买消费心理..............................................................................................................93．1男性消费心理的特征...............................................................................................................93．2男性消费心理分析.................................................................................................................10四.影响男性消费者购物行为的因素....................................................................................................114．1购买动机.................................................................................................................................114．2购买态度.................................................................................................................................124.3社会因素.................................................................................................................................124．４文化因素...............................................................................................................................134．5心理因素.............................................................................................................................144．６时代思维的变迁....................................................................................................................15结语：.....................................................................................................................................................15内容摘要随着市场经济的不断发展，现代消费市场的不断细分，根据不同的市场定位，对不同的市场进行了细分。男性消费者这一消费群体又是比较特殊的消费群体。他们富有购买力，但是他们理性，很少会像女性那样冲动购买。所以对于男性消费者来说，他们的购买行为、购买心理、影响他们购买的各种因素，都是值得我们去研究的。文中详细地阐述了男性消费者的购买特征，他们的购买心理以及影响他们购买的各种因素。关键词：男性消费者购买行为AbstractWiththecontinuousdevelopmentofmarketeconomy,themodernconsumermarketcontinuestosegment,dependingonmarketpositioning,conductedfordifferentmarketsegments.Themaleconsumerismorespecificconsumergroupsandconsumergroups.Theyarefullofpurchasingpower,buttheyreason,aswomenrarelydoimpulsebuying.Soforthemaleconsumers,theirbuyingbehavior,buyingpsycho...