第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共32页〖商业基础资料〗〖商业基础资料〗1行业介绍...........................................................................51.1零售业的演变史.................................................................51.2零售业的发展趋势...............................................................61.2.1国际零售业发展趋势.........................................................61.2.2国内零售业发展趋势.........................................................72商圈介绍...........................................................................92.1商圈含义.......................................................................92.2商圈的构成....................................................................10第2页共32页第1页共32页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共32页2.3商圈分析......................................................................102.3.1商圈分析的必要性..........................................................112.3.2商圈分析应考虑的因素......................................................112.3.3影响商圈大小的因素........................................................123零售业态的介绍....................................................................133.1业态概念......................................................................133.2业态分类......................................................................133.2.1国际上零售业态的一般分类..................................................133.2.2购物中心也不能作为独立的零售业态。........................................153.3业态特点......................................................................153.3.1百货店departmentstore(Dept．)...........................................153.3.2超级市场suPermarket(S．M)...............................................153.3.3大型综合超市generalmerchandisestore(G．M．S)............................163.3.4便利店(方便店)conveniencestore(Cv．S)...................................163.3.5专业店s9eciatitystore(S．S).............................................173.3.6专卖店exclusiveshop.....................................................173.3.7购物中心shoppingcenter(S．C)............................................183.3.8仓储商店disc01Intstore..................................................183.3.9家居中心homecenter(H．C)................................................194零售业种介绍......................................................................194.1业种分类......................................................................19消费品............................................................................194.1.1从使用目的上分类..........................................................194.1.2从购买习惯上分类选购品.........................................204.2业种特点......................................................................204.3品牌介绍......................................................................204.3.1品牌的概念................................................................204.3.2品牌在市场营销中的作用与意义..............................................205商业客户介绍......................................................................215.1零售客户......................................................................215.1.1客户类型.................
