【房地产精品文档】商业百科攻略及基础知识（正文）VIP专享VIP免费

第1页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共35页去深圳要考察找深圳斯沃特考察服务公司，楼盘考察、房地产考察服务，详情登陆www.szswot.com简介：一、深圳市斯沃特房地产考察策划有限公司是一家服务房地产考察自由行的专业公司，公司由从事多年房地产行业经验，熟知深圳房地产楼盘区域分布、规划设计、营销策划的实战操盘手、知名传媒专家、地产研究及营销资深人士联合创办创业和发展起来。目前，已经建立起平面媒体、网络媒体、地产商、策划代理商和广告商5大核心优势资源，能够提供从考察策划、楼盘整合、专职考察、行程安排以及地产开发商及代理商整合、媒体整合的综合服务，为来深进行房地产考察的业内同仁提供一站式服务。详情登陆www.szswot.com〖商业基础资料〗〖商业基础资料〗1行业介绍...........................................................................51.1零售业的演变史.................................................................51.2零售业的发展趋势...............................................................6第2页共35页第1页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共35页1.2.1国际零售业发展趋势.........................................................61.2.2国内零售业发展趋势.........................................................72商圈介绍...........................................................................92.1商圈含义.......................................................................92.2商圈的构成....................................................................102.3商圈分析......................................................................102.3.1商圈分析的必要性..........................................................112.3.2商圈分析应考虑的因素......................................................112.3.3影响商圈大小的因素........................................................123零售业态的介绍....................................................................133.1业态概念......................................................................133.2业态分类......................................................................133.2.1国际上零售业态的一般分类..................................................133.2.2购物中心也不能作为独立的零售业态。........................................153.3业态特点......................................................................153.3.1百货店departmentstore(Dept．)...........................................153.3.2超级市场suPermarket(S．M)...............................................153.3.3大型综合超市generalmerchandisestore(G．M．S)............................163.3.4便利店(方便店)conveniencestore(Cv．S)...................................163.3.5专业店s9eciatitystore(S．S).............................................173.3.6专卖店exclusiveshop.....................................................173.3.7购物中心shoppingcenter(S．C)............................................183.3.8仓储商店disc01Intstore..................................................183.3.9家居中心homecenter(H．C)................................................194零售业种介绍......................................................................194.1业种分类......................................................................19消费品............................................................................194.1.1从使用目的上分类..........................................................194.1.2从购买习惯上分类选购品........