世联_北京地产_亮马名居前期策划报告VIP免费

第1页共52页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共52页世联策字[2000]BJ001号谨呈：北京雅世房地产开发有限公司中国北京·亮马名居前期策划报告世联地产顾问（深圳）有限公司二○○○年七月十日目录第一篇市场分析............................................................................................................................31.1、市场背景.........................................................................................................................41.1.1总体供求状况..........................................................................................................4第2页共52页第1页共52页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共52页1.1.2市场趋势..................................................................................................................41.2、区域市场及本项目周边市场调查..................................................................................61.2.1区域市场特征..........................................................................................................61.2.2本项目周边主要物业概况......................................................................................61.2.3关于户型及实用率..................................................................................................61.2.4本区域租赁市场概况..............................................................................................6第二篇项目分析............................................................................................................................62.1、项目基本资料及解析......................................................................................................62.1.1、地块解析...............................................................................................................62.1.2、项目基本资料.......................................................................................................62.2、项目分析.........................................................................................................................62.2.1、项目发展之SWOT分析......................................................................................62.2.2、项目发展战略.......................................................................................................62.2.3本项目综合评价......................................................................................................6第三篇物业发展建议.....................................................................................................................63.1物业定位............................................................................................................................63.2、物业命名.........................................................................................................................63.3物业发展建议.....................................................................................................................6第四篇营销策划建议.................................................................................................................64.1销售前提条件和入市时机.................................................................................................64.2阶段性宣传方式制定....................................................................................