目录摘要......................................................................1关键词....................................................................1Abstract..................................................................1Keywords.................................................................1引言......................................................................1一、文献回顾和理论研究现状................................................1（一）主题餐饮的定义...................................................2（二）主题餐饮的理论研究现状...........................................2二、上海主题餐饮业现状分析................................................2（一）机遇分析.........................................................3（二）挑战分析.........................................................3三、上海主题餐饮业的发展战略..............................................4（一）精确定位.........................................................4（二）营造良好就餐氛围.................................................4（三）把握餐饮的本质——餐点...........................................4（四）重视主题餐饮市场营销.............................................5（五）运用体验经济原理提高顾客满意度...................................6（六）主题餐饮企业连锁化、品牌化、规模化...............................6四、结论..................................................................7致谢......................................................................7参考文献..................................................................7附录1.....................................................................8附录2.....................................................................8第1页共10页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共10页上海市主题餐饮现状分析及发展研究旅游管理专业学生姚敏指导教师黄颖摘要：主题餐厅是基于成熟的市场环境和个性消费需求而产生的，它是通过文化嫁接的方式，以创造一个或多个文化主题为标志，并围绕主题来营造餐厅的环境氛围，提供特色饮食服务的场所。上海地区的主题餐饮业现在正处于蓬勃发展的阶段，主题餐饮在上海的发展已经初具雏形，消费者对此的反应也很热烈，市场前景看好。本文通过调查访问结合相应的文献资料，着力分析上海地区主题餐饮业现在所面临的机遇与挑战，由此提出上海主题餐饮行业的发展战略，进一步走向国际化。关键词：上海；主题餐饮；现状分析；发展战略ResearchontheShanghaiThemeRestaurantCurrentSituationandDevelopmentStudentmajoringintourismmanagementYaoMinTutorHuangYingAbstract:Thethemerestaurantisbasedonthematuremarketenvironmentandspecialconsumerdemand.Itadoptedtheculturalgraftingmethods,inordertocreateoneormoreculturalthemeforthesigns,andrestaurantsaroundthemainthemetocreateanatmosphereenvironment,providingfoodserviceestablishmentscharacteristics.TheShanghaithemerestaurantindustrynowisbooming,andthethemerestauranthasalreadybeginning,alsotheconsumersareenthusiasticresponse,themarketpotentialhasbeenconsideredverywell.Thesubjectoftheinvestigationwillbeonthebasisofinformationwiththecorrespondingliteratureandinterviews.ThemeoftherestaurantindustryinShanghaiarenowfacedwithopportunitiesandchallenges,resultinginShanghaithemerestaurantindustrydevelopmentstrategyandmovetowardsinternationalizationfurther.Keywords:Shanghai;themerestaurant;currentsituation;developmentstrategy在近几年的餐饮行业，主题餐饮可以说是一个热门话题。随着人们物质生活水平的不断提高，...
