Module4Unit1AdvertisingReadingTeachingaims:1.TohelpSsgetageneralideaaboutthetext.2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.3.TohelpSsmasterReadingStrategy.Teachingimportantpoints:1.Howtomakethestudentsunderstandthepassagebetter.2.Howtohelpthestudentsfinishalltheexercises.3.Howtohelpthestudentsdeveloptheircreative,comprehensiveandconsolidatingabilities.Teachingimportantdifficulty:HowtohelpSsmasterReadingStrategy.Teachingapproaches:Visual-sceneteachingmethod,tasked-basedmethodaswellastheapproachesofdiscussionandsoonwillbeadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingcooperation.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandmakefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1Revisionandlead-in1.Reviewaboutdifferentads.2.talkaboutmoreads.Step2Step2ReadingLetSsSkimthearticleandanswerthequestionsonPage2Step3ReadingStrategyLetSslearnExpositorybasicformat.Expositorywritingusuallyfollowsthesamebasicformat:1.Introductionofsubject2.Supportingdetails3.ConclusionStep4FastreadingGivethestudentsfourminutestoreadthearticle,andthenanswerthequestionsonPartC1onpage4individually.Step6DebateHoldadebateinclass.GroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Step7SummaryandhomeworkInthisperiodwelearnedsomebasicinformationaboutadvertising,includingthetwobasictypesofadvertisements---commercialadvertisementsandpublicserviceadvertisements,themethodsusedinadvertisingandChina’spublicserviceadvertisingcampaigns.Thereadingstrategyinthisunitteachesstudentshowtoreadexpositorywritingbyidentifyingtheintroduction,examplesandfactsthatdeveloporsupporttheideaandtheconclusion.Afterclass,finishpartAonpage94andpartBONpageB
