《管理经济学》教学大纲VIP专享VIP免费

OutlinesofManagerialEconomics1.TheobjectiveofthecourseManagerialEconomicsisoneoftheimportantcorecoursesforMBAstudents.Thiscourseservestointegratevariousanalyticalandconceptualtoolslearnedinthebusinesscurriculumintotheframeworkofeconomicthinking.Heavyrelianceisplacedontheabilitytocrystallizestudentsacademicandpracticalexperienceintoacoherentmethodofreasoningwhichcanbeappliedtoabstractthoughtandpracticalapplication.2.Courserequirements1).HomeworkAssignments.Atleast5homeworkassignmentswillbegiven.Homeworkisoptional,butifitisturnedinitwillbegradedandcounted.Homeworkwillbeassignedoneweekbeforeduedate,andwillusuallyconsistofproblemsfromtheendofchapters.Homeworkisimportantintermsoffinalgrades,andasapreparationforexams.Collaborationwithfellowstudentsisallowed,thoughanswersshouldnotbeidentical.2).WorkingPapersAtleastonepaperisrequiredduringthecourseperiod.Thesubjectsofpapercanbechosenfromthegivenoptions.Thepapershouldbeturnedinbeforethefinalexam.3).ExamsThereisafinalexamattheendofthecourse.Theexamwillconsistofshortansweressayquestionsandproblems.3.Textbookandreferencematerials1)S.CharlesMaurice&ChristopherR.Thomas,ManagerialEconomics(Sixthedition),McGraw-HillCompany,Inc.1999.2)RobertS.Pindyck&DanielL.Rubinfeld,Microeconomics(ThirdEdition)3)Variousacademicjournalsineconomicsfieldandreferencesfrominternet.4.CourseOutlineI.IntroductionDefinemanagerialeconomicsTheoryoftheFirmobjectiveandvalueofthefirmprofitsandthefunctionofprofitDemand-supplyanalysisandmarketmechanismOptimizationTechniquesEconomicRelationships:Total,Averageandmargin.OptimizationandconstrainedoptimizationwithreallybasiccalculusProfitMaximizationwithcalculusII.DemandAnalysisIndividualandmarketdemandPriceElasticityofDemandIncomeElasticityofDemandOtherElasticitiesDemandrelationshipRegressionAnalysisIII.ProductionandCostProductionFunctionsOnevariableinput(short-runproduction)Twovariableinputs(Long-runproduction)EstimatingProductionfunctionsandReturnstoscaleShort-runCostsLong-runCostsEconomiesofscaleandscopeEstimatingCostFunctionsIV.MarketstructureDeterminantsofmarketstructureFirmsincompetitivemarketFirmswithmarketpowerOligopolymarketV.PricingpracticeCostplusmake-uppricingPricingformultipleproductsPricediscriminationStrategicpricingVI.InformationeconomicsMarketfailureAsymmetryofinformationPrincipal-agencyproblemRiskanalysis《管理经济学》教学大纲一、编写说明：管理经济学是MBA研究生的一门核心课程，同时也是本专业的一门重要专业基础课程。在整个课程体系中，它起着将经济学与管理学这两大学科有机联系起来的桥梁作用。通过本课程的学习，要求学生领会经济学的分析原理与分析思想，并能熟练地运用经济学的分析方法去分析解决实际管理决策问题。本课程的教学时间54小时，其中理论教学40小时，案例讨论14小时。二、教学大纲：第一章绪论第二章需求与供给第三章消费者行为与需求分析第四章需求弹性第五章需求估计第六章生产决策分析第七章成本分析第八章成本函数的估计第九章市场结构与定价、产量决策第十章定价实践第十一章长期投资决策第十二章市场失效与政府的作用参考书目1.吴德庆主编，管理经济学（修订版），北京：中国人民大学出版社，1997年2.聂鸣主编，管理经济学，武汉：华中理工大学出版社3.〖美〗斯文·T·考尔，威廉·L·霍拉汉著，杨菁等译《管理经济学》，贵阳：贵州人民出版社，1989年4.E·F·Brigham,etal,ManagerialEconomics,TheDrydenPress,Chicago,1993年《会计学》教学大纲一、课程简介会计是随着经济的发展而产生、发展起来的。社会文明程度越高，经济愈发达，会计技术就愈精湛，因而会计在经...