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彝人阿潇民乐专卖网络商店规划书目录前言································11全球电子商务的发展状况·······················12我国CtoC电子商务的发展状况···················2一、项目需求分析···························31.1市场环境分析···························31.2行业选择分析···························31.3网上开店平台选择分析·······················41.3.1淘宝网···························51.3.2eBay网···························61.3.3拍拍网···························71.3.48848网···························81.4货源渠道分析···························91.4.1批发商选择·························91.5风险分析·····························101.5.1财务资金··························10二、项目可行性分析··························122.1产品组合定价策略·························122.2阶段性定价策略··························122.3折扣性定价策略··························132.4心理定价策略···························14三．项目实施计划···························153.1店铺建设·····························153.2店铺装修·····························173.3店铺推广·····························18四、项目经营销售管理·························204.1商品描述·····························204.2产品的分类····························204.3发货、退货管理··························21五、项目服务质量管理分析·······················225.1客户档案管理···························225.2信誉评价管理···························22六、项目预期分析···························236.1项目预期效益分析·························236.2.项目预期经营规模分析·······················236.2.1加盟连锁经营························236.2.2分店连锁经营························24七（附件）······························25相关资料·······························25前言概要经历了九十年代的创业高潮后，从而也带来了二十一世纪的就业高潮，但是，九十年代的创业是不可能满足现在的就业也需求的。也不符合现代大学生就业要求。从非理性创业到较理性创业。现在高校大学生的创业观比较成熟，大部分学生接受了创业的观念。调查表明，选择愿意尝试创业的比例86.9％，这说明了创业在学生心目中是被认可的。从担心创业失败遭受歧视的比例和担心创业后失业的比例可以看出，这两部分的比例都比较少。前者占9.8％，后者占7.3％。大学生创业完全手册政策关注大学生创业优惠政策，近年来，为支持大学生创业，国家各级政府出台了许多优惠政策，涉及融资、开业、税收创业培训、创业指导等诸多方面。对打算创业的大学生来说，了解这些政策，才能走好创业的第一步。如...