TSYM列车卧铺收入管理系统西南交通大学TSYM课题组2005年4月1日卧铺虚糜问题——如何解决？数学模型：价格管理最优存量控制最优减少铺位闲置卧铺收益最大目录一、应用背景.............................................................................................................1二、需求的迫切性......................................................................................................1三、解决方法.............................................................................................................2四、列车卧铺收入管理（TrainSleeperBerthYieldManagement,简称TSYM）系统...2五、TSYM系统的原理................................................................................................31价格控制..........................................................................................................................................32存量控制..........................................................................................................................................4六、计算机模拟情况..................................................................................................4七、目标市场.............................................................................................................5八、同类产品的竞争对手...........................................................................................5九、核心优势.............................................................................................................51技术优势..........................................................................................................................................52背景优势..........................................................................................................................................53主管部门认可优势..........................................................................................................................64合作优势..........................................................................................................................................6十、营销策略.............................................................................................................71高级别的科研成果鉴定..................................................................................................................72从上而下的营销策略......................................................................................................................7十一、实施步骤及项目实施人员.................................................................................7十二、已有的工作基础...............................................................................................7十三、风险因素..........................................................................................................81技术风险..........................................................................................................................................82合作风险..........................................................................................................................................83竞争风险..........................................................................................................................................84价格风险.....................................................................................
