第1页共18页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共18页饭店顾客价值的构成要素研究学生郭静江汉大学商学院06级旅游管理指导老师苏甦江汉大学商学院旅游管理系摘要由于社会的不断发展，商品生产能力极大提高，从而使如今的消费者面临着纷繁复杂的商品和品牌选择，这就使饭店企业必须关注顾客是如何做出选择的。显然，从经济学的观点看，消费者必然会购买他们认为能提供最高顾客价值的商品或服务。顾客在购买商品和服务时，总希望把有关成本，包括货币、时间、精力和精神降到最低限度，而同时又希望从中获得更多实际利益。因此，企业还必须通过降低生产与销售成本，减少顾客购买商品的时间、精力与精神耗费从而降低货币非货币成本。关键词饭店；顾客价值；构成要素；策略TheElementsofHotelCustomerValue第2页共18页第1页共18页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共18页AbstractAsthecontinuousdevelopmentofthesocietyandgreatimprovementofproducts,today'sconsumersfacenumerousandcomplexproductsandbrandchoices,whichmakesthehotelbusinessfocusesonhowcustomersmakechoices.Obviously,fromaneconomicpointofview,theconsumermustbuythemthehighestcustomervaluethatcanprovidegoodsorservices.Whencustomerspurchasegoodsandservices,theyalwayswanttoreducetherelevantcosts,includingmoney,time,energyandspirittoaminimum,whileatthesametimewecangetmorepracticalbenefit.Therefore,companiesmustreduceproductionandmarketingcostsbyreducingthetimecustomersbuygoods,energyandspiritofmoneyspenttoreducenon-monetarycosts.KeywordsHotel;customervalue;elements;strategy目录摘要···························································································1Abstract····························································································2绪论································································································4第3页共18页第2页共18页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共18页（一）研究背景·················································································4（二）研究目的和意义········································································41、研究目的·················································································42、研究意义·················································································4（三）国内外研究动态········································································4（四）研究方法·················································································6（五）论文构成·················································································6（六...
