营销方略--PET材料向调味瓶包装等领扩展VIP免费

目录刊首语冬日春心···············································································3镜像PET材料向调味瓶包装等领扩展···················································5凡人食品成功开发蚬子浓缩汁填补国内空白·····································5茶油将逐渐成为国民主要食用油···················································6酱油安全危害监控操作规范试点通过验收········································6观点····················································································7关注中区域市场的开发策略······························································8突破区域市场进入的六大障碍······················································10从单点突破到多点进攻：弱势市场的突围之道··································13实见调味品营销的盘中盘操作····························································20企业的渠道价格政策··································································26交流吧分进合击，必操胜券··································································28经销商：是明修栈道，还是暗渡陈仓？··············································29渠道急需战略大突围···································································31PET材料向调味瓶包装等领扩展作为众多食品、饮料生产企业青睐的首选材料，pet片材的优势不言而喻：良好的透明性，可以更好地展示产品品质；轻质材料，同等容量的pet瓶产品会比玻璃产品重量减轻很多；更好地保护产品，经过阻隔性处理的pet瓶具有良好的阳光、水分及氧气阻隔功能，可满足调味产品对包装材料性能的需求。同时，pet瓶还可以更好地保护产品在物流及销售环节中不易损坏。在啤酒企业将pet瓶用于啤酒包装之后，pet瓶便不再是饮料产品的“专属”包装。联合利华（中国）有限公司成功地将pet瓶用于其下“家乐”酱油产品的包装，独特的包装形式使其赢得了比同类产品更多的青睐，更将pet瓶包装渗透至调味品生产领域来源：中国食品产业网铭泰评论：酒饮产品的pet化是目前国内的一种趋向。过渡到调味品且是近三年的事，过见的最多的不是商越好货架上的pet瓶包装的液态调味品，而是在中国北方地方小吃店中以国内多个品牌饮料的PET瓶包装的醋与酱油。我们Pet对调味品营销的重要意义是产品重量的减轻会一度程度上延长企业的配送半径，降低总体物流成本。从营销链而言，我们会以品牌为核心集成工具的营销效率，而从整个供应链而言，从原辅料、包材、生产设备等直到消费者沟通的供应系统的效率对大企业而言，更是一种致胜的力量。凡人食品成功开发蚬子浓缩汁填补国内空白近日，由凡人食品公司与日本丸八株式会社和江南大学食品学院多位专家教授紧密合作，历时5年时间研究开发的浓缩蚬汁复合调味料项目已胜利告捷。成功的从蚬子汁里面提炼浓缩氨基酸制成调味品据了解，浓缩蚬汁营养丰富，含有20多种氨基酸，鲜味极浓，有“液体味精”的美誉，是理想的调味品。...