第1页共26页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共26页零售业的信息危机和对策目录零售业的危机............................................................................................................................................2零售大店...............................................................................................................................................2超市.......................................................................................................................................................3零售企业的经营因素...........................................................................................................................6信息危机...............................................................................................................................................7事前的目标管理...............................................................................................................................9事中的过程管理.............................................................................................................................10售后信息反馈、分析.....................................................................................................................13零售企业的对策......................................................................................................................................16做大规模－连锁.................................................................................................................................16空间延拓.........................................................................................................................................16前提.................................................................................................................................................18信息需求.........................................................................................................................................19合理的购销关系.................................................................................................................................19伙伴关系.........................................................................................................................................19价格杠杆.........................................................................................................................................20资金.................................................................................................................................................21信息反馈渠道.................................................................................................................................21做深品牌.............................................................................................................................................22适度垄断.........................................................................................................................................22战略放弃.........................................................................................................................................22自有品牌............................................................................................................................
