毕业设计(论文)任务书城市学院市场营销专业2010级学生姓名:刘凤武毕业设计(论文)题目:论苏宁之转型——经营领域发展战略毕业设计(论文)内容:鹰击长空,百舸争流,物竞天择,适者生存。企业经营领域战略转型是一场深刻的企业变革。本论文将以当下苏宁转型为主要案例,充分剖析企业经营领域转型问题。主要内容:1、充分分析当下企业转型的原因;2、经营领域转型所带给企业的机遇和挑战;3、面对机遇和挑战企业所采取的战略措施;专题(子课题)题目:专题(子课题)内容:毕业设计(论文)指导教师(签字):系主任(签字):年月日论苏宁之转型——经营领域发展战略作者:昆明理工大学城市学院本科2010级市场营销专业姓名:刘凤武导师:云南苏宁云商销售有限公司姓名:王锋职称:营销总监OntheTransformationofSuningAUTHOR:FengwuLiuCITYCOLLEGE,KUNMINGUNIVERSITYOFSCIENCE&TECHNOLOGYINSTRUCTOR:FengWangPROFESSIONALTITLE:MarketingDirectorFACULTYOFAPPLIEDTECHNOLOGY,YunnanSuningCommerceSalesCo.Ltd.目录前言.......................................................................................................................................11背景..............................................................................................................................12目的..............................................................................................................................1第1章苏宁云商集团股份有限公司简介...........................................................................21.1公司简介...................................................................................................................21.2更名苏宁云商的原因...............................................................................................2第2章战略经营领域的概念..............................................................................................42.1经营领域的定义.......................................................................................................42.2战略经营领域...........................................................................................................4第3章苏宁全面转型互联网企业的SWOT分析..............................................................53.1优势...........................................................................................................................53.2劣势...........................................................................................................................63.3机会...........................................................................................................................73.4威胁.........................................................................................................................10第4章苏宁经营领域转型(解析转型的核心云商模式).............................................14结论......................................................................................................................................16总结与体会..........................................................................................................................18谢辞......................................................................................................................................19参考文献..............................................................................................................................20注释......................................................................................