通用电气的战略定位——1981年(1)VIP免费

381-1743/24/93通用电气的战略定位——1981年11TranslatedinfullwithpermissionofHarvardBusinessSchoolbyMaShuqingofCEIBS,Shanghai,People’sRepublicofChina.Soleresponsibilityfortheaccuracyofthistranslationrestswiththetranslator.Thistranslation,Copyright2001bythePresidentandFellowsofHarvardCollege.Theoriginalcaseentitled“GeneralElectricStrategicPosition-1981”(381-174),Copyright1981byPresidentandFellowsofHarvardCollege,waspreparedbyProfessorFrancisJ.AguilarofHarvardUniversity,GraduateSchoolofBusinessAdministrationasthebasisofclassroomdiscussionratherthantoillustrateeffectiveorineffectivehandlingofanadministrativesituation.经哈佛商学院许可，由中华人民共和国上海中欧国际工商学院马苏芹全文翻译。此译文的准确性由译者负责。此译文的版权2001归PresidentandFellowsofHarvardCollege所有。原文题为“GeneralElectricStrategicPosition-1981”(381-174)，版权1981归PresidentandFellowsofHarvardCollege所有。此案例由哈佛商学院教授FrancisJ.Aguilar撰写，其目的是作为课堂讨论的基础，而不是说明对某一管理问题的处理是否有效。通用电气的战略定位-1981381-174目录一、战略策划的起源............................................................................................................1二、战略规划简介................................................................................................................21、成立战略业务单元....................................................................................................................32、定义商业计划............................................................................................................................4二、1972-1977年：接受规划..............................................................................................61、对业务矩阵的影响....................................................................................................................62、对管理体系的影响....................................................................................................................73、评价战略规划............................................................................................................................84、统一的通用电气和增值............................................................................................................8三、1977-1980年：整合战略规划......................................................................................91、改善战略规划审阅过程............................................................................................................92、战略整合与公司挑战...............................................................................................................113、国际行业..................................................................................................................................124、资源规划..................................................................................................................................135、实施新结构..............................................................................................................................13四、1980年：呼唤增长的通用电气...................................................................................141、挑战停滞不前的预期..............................................................................................................142、重组通用电气资源.....................