汽车市场营销调研与市场预测VIP专享VIP免费

汽车营销服务系统常用的预测方法分析2010级交通运输专业三班辛建广学校佳木斯大学专业交通运输班级三班姓名辛建广学号1008044318指导教师马丽丽目录摘要.................................................................................................................................................2第一章汽车营销调研的概念、意义与步骤.......................................................................21.1初步分析情况............................................................................................................21.2成立工作小组............................................................................................................21.3制定调研方案和调研程序........................................................................................31.4拟定调研题目，制定调查表格................................................................................31.5进行实际调查............................................................................................................31.6整理分析资料............................................................................................................3第二章市场营销预测的概念与方法...................................................................................32.1定性预测方法............................................................................................................42.2定量预测方法............................................................................................................42.2.1时间序列预测法..............................................................................................42.2.2回归预测模型..................................................................................................52.2.3市场细分集成法.........................................................................................72.2.4类比预测模型..................................................................................................72.2.5需求弹性法......................................................................................................82.3组合预测与组合处理................................................................................................92.3.1权重合成法......................................................................................................92.3.2区域合成法....................................................................................................10第三章市场营销信息系统的组成与信息来源...................................................................103.1内部信息系统。......................................................................................................103.2营销环境监测系统。...............................................................................................113.3营销研究系统。.......................................................................................................113.3.1咨询员工法.....................................................................................................113.3.2专门收集法.....................................................................................................113.3.3购买信息法.....................................................................................................11结论.......................................................................................................