汽车营销服务系统常用的预测方法分析2010级交通运输专业三班辛建广学校佳木斯大学专业交通运输班级三班姓名辛建广学号1008044318指导教师马丽丽目录摘要.................................................................................................................................................2第一章汽车营销调研的概念、意义与步骤.......................................................................21.1初步分析情况............................................................................................................21.2成立工作小组............................................................................................................21.3制定调研方案和调研程序........................................................................................31.4拟定调研题目,制定调查表格................................................................................31.5进行实际调查............................................................................................................31.6整理分析资料............................................................................................................3第二章市场营销预测的概念与方法...................................................................................32.1定性预测方法............................................................................................................42.2定量预测方法............................................................................................................42.2.1时间序列预测法..............................................................................................42.2.2回归预测模型..................................................................................................52.2.3市场细分集成法.........................................................................................72.2.4类比预测模型..................................................................................................72.2.5需求弹性法......................................................................................................82.3组合预测与组合处理................................................................................................92.3.1权重合成法......................................................................................................92.3.2区域合成法....................................................................................................10第三章市场营销信息系统的组成与信息来源...................................................................103.1内部信息系统。......................................................................................................103.2营销环境监测系统。...............................................................................................113.3营销研究系统。.......................................................................................................113.3.1咨询员工法.....................................................................................................113.3.2专门收集法.....................................................................................................113.3.3购买信息法.....................................................................................................11结论.......................................................................................................