销售包装课程设计设计说明书“极品仙竹”酒销售包装设计起止日期：2011年6月20日至2011年6月24日学生姓名班级学号成绩指导教师（签字）包装与印刷学院年月日湖南工业大学本科生课程设计说明书摘要本文主要介绍了关于“极品仙竹”酒的包装设计方案。在结构上选用了竹子与木材制作的外包装结构，以及青花瓷材质的酒瓶设计，在装潢上选用了中国古典的山水画与篆书繁体。本方案既绿色环保又彰显了产品做为保健酒的特征，充分体现了传统文化与现代生活的结合。关键词：极品仙竹酒，包装设计，传统文化I湖南工业大学本科生课程设计说明书ABSTRACTThisarticlemainlyintroducedabout“AWBamboowine”packagingdesign.Onthestructurechoosethebambooandwoodproductionstructure,andtheouterpackageusetheblueandwhiteporcelainbottledesign,materialselectionanddecoratinginclassicalChineselandscapepaintingandthesealcharactertraditional.Thisschemebothgreenandenvironmentalandrevealsthecharacteristicsofhealthwine,fullyembodiesthetraditionalcultureandthecombinationofmodernlife.Keywords:AWBamboowine，Packagingdesign，traditionalcultureII湖南工业大学本科生课程设计说明书目录第1章市场调查......................................................................................................................................11.1购买理由..........................................................................................................................................11.2使用对象调查...............................................................................................................................21.3影响消费者选购的包装因素调查...................................................................................21.4结论....................................................................................................................................................3第2章产品分析与设计构思........................................................................................................42.1材料的选择.....................................................................................................................................42.2结构的设计...................................................................................................................................42.3装潢的设计...................................................................................................................................42.3.1色彩...............................................................................................................................................42.3.2图形...............................................................................................................................................52.3.3文字...............................................................................................................................................52.4总体设计.........................................................................................................................................5第3章设计总结......................................................................................................................................7参考文献........................................................................................................................................................8附录............................................................................................................................
