摘要中国板栗数京东，京东板栗数迁西。板栗是迁西县的传统特色农产品，在品质上有着先天的优势，在国际市场上有“东方珍珠”的美称，是农民增收的重要来源，至今已有近百年的出口历史。但近年来由于出口渠道单一、市场竞争激烈等原因，迁西板栗的出口遭遇“寒流”，面临着前所未有的压力。板栗的出口形势日益严峻，越来越多的问题不断的显现出来，如何解决迁西板栗出口面临的这些问题已经成为板栗出口进一步扩大的“瓶颈”。文章通过对迁西板栗的产品特征及出口历史现状的回顾，结合实际剖析了迁西板栗出口面临的问题，并就如何应对这些问题，进一步扩大出口提高我国迁西板栗在世界市场上的占有率和知名度提出自己的见解和对策，使得迁西板栗真正的步入国际市场。关键词：板栗出口品牌绿色贸易壁垒质量AbstractChinesechestnutisatraditionalagriculturalcharacteristicsofQianxi,thereareinherentadvantagesinquality.Ithasalaudatoryname"orientalpearl"intheinternationalmarket,isanimportantsourceofincomeofthefarmers,theexporthasbeennearly100yearsofhistory.Butinrecentyearsbecauseofasingleexportchannels,theintensecompetitioninthemarketandotherfactors,QianxiChinesechestnutexportexperience"cold"facingunprecedentedpressure.Chinesechestnutexportsincreasinglygrimsituation,theconstantlygrowingnumberofproblemsemerged,QianxihowtoresolvetheproblemsfacingtheexportofChinesechestnuthasbecomefurtherexpandtheexportofChinesechestnut"bottleneck".TheadoptionofQianxiChinesechestnutproductcharacteristicsandthehistoricalstatusoftheexportreview,theactualanalysisofQianxiChinesechestnutexportproblems,andonhowtodealwiththeseissuesandfurtherexpandourexportincreaseQianxiChinesechestnutintheworldmarketshareandvisibilitytotheirownviewsandresponses,makingQianxiChinesechestnuttrulyenteredtheinternationalmarket.KeyWords：Chinesechestnutexport；brand；greentradebarriers；quality目录摘要.............................................................................................................................IABSTRACT..................................................................................................................II引言............................................................................................................................11迁西板栗的产品特征.................................................................................................22迁西板栗的出口历史及现状.....................................................................................22.1迁西板栗的出口历史......................................................................................22.2迁西板栗目前的出口现状..............................................................................43迁西板栗出口面临的问题.........................................................................................53.1质量得不到有效控制......................................................................................53.2出口市场过于单一..........................................................................................63.3品牌信誉度受到重创......................................................................................73.4绿色贸易壁垒限制出口..................................................................................73.5板栗深加工不足..............................................................................................83.6竞争无序.........................................................................................................94解决方法..................
