万宁银湖温泉假日酒店项目可行性研究报告万宁银湖温泉假日酒店项目可行性研究报告（征求意见稿）海南正理项目投资顾问有限公司二零一三年八月万宁银湖温泉假日酒店项目可行性研究报告目录第一章总论..............................................................................................................................11.1项目背景与概况..............................................................................................................11.2可行性研究报告编制的依据..........................................................................................21.3可行性研究报告的范围..................................................................................................31.4拟建项目的主要经济技术指标......................................................................................31.5投资估算与资金来源......................................................................................................31.6项目提出的背景..............................................................................................................31.7结论..................................................................................................................................41.8问题与建议......................................................................................................................5第二章投资环境与市场分析..................................................................................................62.1投资环境分析..................................................................................................................62.2产权式酒店市场分析......................................................................................................82.3本项目介绍.....................................................................................................................112.4本项目定位....................................................................................................................122.5本项目目标客户分析....................................................................................................152.6销售产品的确定及价格定位........................................................................................162.7营销策略分析................................................................................................................162.8市场分析结论................................................................................................................18第三章场址选择与建设条件................................................................................................193.1场址选择........................................................................................................................193.2建设场地自然条件........................................................................................................193.3工程地质........................................................................................................................193.4交通运输条件................................................................................................................193.5供水供电通信................................................................................................................203.6社会经济条件............................................................................................
