电脑桌面
添加小米粒文库到电脑桌面
安装后可以在桌面快捷访问

服装市场营销中英文版VIP免费

服装市场营销中英文版_第1页
1/42
服装市场营销中英文版_第2页
2/42
服装市场营销中英文版_第3页
3/42
第1页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共42页Fashionsportswearsinvestigationreport1.TableofContents2.abstract3.generalintroduction1.1background1.2aimandobjectives4.scopeofstudyandmethodology5.Thebodyofresearch6.mainstatisticalresult7.analysisbysynthesis8.conclusionandproposalAppendixone:questionnaireAppendixtwo:questionnairepicture第2页共42页第1页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共42页Abstract:Alongwiththesocio-economicdevelopment,theapparelindustryhasbeenbooming,whileyoungerfashionconsumergroupsattractedmoreandmoreattention.(Young,hipconsumersreferstobetweentheagesof15to35yearsoldDemandforgarmentswithastrongconditionsbuttheeconomicarenotveryenoughgroups,generallyarecollegestudentsorjustintothesociety'sinauguration)Astheyoungerfashionconsumergroups,makingitdifferentfromothersocietiestheconsumptionpsychologyandbehaviorofconsumers.Theyhaveadvancedconsumerattitudes,butrestrictedbyitseconomicstrength.Strongconsumerdemand,itwillmakethemappearirrationalconsumptionorsomeotherconsumerissues.Thus,throughclothingtoyoung,hipconsumersconsumersurveyandresearch,wecangraspthenewtrendinconsumption.generalintroduction:1.background,aimandobjectivesInordertounderstandtheyoung,hipconsumersdemandforclothing,aswellasyoung,hipconsumersperceptionofclothing,whatneedstobeimproved,throughclothingtoyoung,hipconsumersconsumersurveyandresearch,wecangraspthenewtrendinconsumption.2,researchtopic----youngfashionconsumersforinvestigationofsmartcasualclothing.Ihopethatthroughthisstudytoknowtheyoungerfashionconsumerdemandforstylishcasualwear.Suchastheproduct,series,pricing,channelmarketingneeds.Consumerslikewhatkindofproducts,suchascolor,fabric,pricingandpromotionsandotherpreferences.scopeofstudyandmethodology:(A)thescopeofsamplingthissurveytargetedatschoolstudentsandtheschool-agepopulation(b)samplingsurveytakenahierarchicalscaleofnon-probabilitysamplingmethods(c)thesurveymethodologyconsumersurveyquestionnaireandinterviewsurvey(d)investigationsnumber:50.Thebodyofresearch:OfwhichIamtheyoungerfashionconsumergroups(15-35)clothingmarketresearch,surveynumber50.Wastevolume1(2%).Thisreportwillbeinvestigatedinaccordancewiththequestionnaireanalysisoftheclassificationofoccupations.Type:classastudent36%atotalof18people.White-第3页共42页第2页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共42页collarclassb20%atotalof10people.Classcservice28%atotalof14people.Classd14%atotalof7people.Thisyouthfulgroup,ourinvestigationwillhavenosmallgains.Now,belowtoseeoursurveyresults:1.ProportionofmenandwomensexmanwomanProportion40%60%2.Monthlybasiclivingexpensesveragemonthlyconsumption(yuan)sex500-800800-10001000-20002000以上man18.3%36.7%23%22%woman20%37.8%21%21.2%total38.3%74.5%44%41.2%男女比例40%60%男女第4页共42页第3页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第4页共42页3.Averagemonthlyonclothingconsumption.服装上的消费/月sexLessthan300301-500501-1000Morethan1000man18.70%41.70%28.30%11.30%woman19%45.60%29%6.40%Onclotheseachsemesterspentmostofthegirlsandboysfrom301to500Yuan,butwithineachpricerangethereisstilladifference:Whenyouspendlessthan300yuan,theproportionofboysthangirls;spent300yuanandabove,theproportionofboysthangirls.Visibleintheoverallconsumptionlevelinmuchthesamecircumstances,girlsinspendingoncloth...

1、当您付费下载文档后,您只拥有了使用权限,并不意味着购买了版权,文档只能用于自身使用,不得用于其他商业用途(如 [转卖]进行直接盈利或[编辑后售卖]进行间接盈利)。
2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。
3、如文档内容存在违规,或者侵犯商业秘密、侵犯著作权等,请点击“违规举报”。

碎片内容

服装市场营销中英文版

确认删除?
VIP
微信客服
  • 扫码咨询
会员Q群
  • 会员专属群点击这里加入QQ群
客服邮箱
回到顶部