张家界观音文化园旅游总体规划(初稿)目录第一章规划总论...............................................................1一、规划背景与意义.................................................................................................................1二、规划范围与期限.................................................................................................................1三、规划指导思想.....................................................................................................................1四、规划原则.............................................................................................................................2五、规划依据.............................................................................................................................2第二章开发基础分析...................................................................4一、地缘区位条件.....................................................................................................................4二、自然生态环境.....................................................................................................................4三、社会经济环境.....................................................................................................................5四、道路交通分析.....................................................................................................................6五、上位规划衔接.....................................................................................................................7第三章旅游资源分析与评价.....................................................9一、资源统计分析.....................................................................................................................9二、资源等级评价...................................................................................................................10三、资源特征与开发价值.......................................................................................................12四、资源比较分析...................................................................................................................18五、资源开发结论及建议.......................................................................................................20第四章旅游市场分析与预测....................................................21一、现有客源市场分析...........................................................................................................21二、市场趋势与潜力预测.......................................................................................................23三、周边市场分析...................................................................................................................25四、专项市场分析...................................................................................................................27五、市场定位与规模预测.......................................................................................................31第五章旅游开发SWOT分析.....................................................34一、优势（Strengths）............................................................................................................34二、劣势（Weaknesses）..................................................................................................
