Term:FallYear:2009StudentName(ChineseCharacters):關樂生StudentIDNumber:9531049StudentName(ChineseCharacters):許育凡StudentIDNumber:9632035StudentName(ChineseCharacters):吳東陽StudentIDNumber:9631051CourseAbbreviationandNumberDMS4633CourseTitle零售學,RetailingInstructor張力元老師,ProfessorTrappeyFinalProjectFinalProjectDueDateJanuary7,2010NumberofHomeworkPages25HomeworkTypeGroup,typed,classhand-in,e3logNationalChiaoTungUniversityDepartmentofManagementScienceDeAdditionalMaterialsAllowedTextbookMarkingScheme:Grade:TableofContentIntroduction....................................................................................................................1LiteratureReview...........................................................................................................1SectionI:FamilyMart...................................................................................................2ResearchBackground.............................................................................................2ResearchObjects....................................................................................................2TypesofMerchandise....................................................................................2VarietyandAssortment..................................................................................3ServicesOffered.............................................................................................4PricesandtheCostofOfferingBreadthandDepthofMerchandiseandServices..........................................................................................................4CustomerBuyingBehavior............................................................................4RetailMarketStrategy...................................................................................4SectionII:Bellavita........................................................................................................5ResearchBackground.............................................................................................5ResearchObjects....................................................................................................5TypesofMerchandise....................................................................................5VarietyandAssortment..................................................................................5ServicesOffered.............................................................................................6PricesandtheCostofOfferingBreadthandDepthofMerchandiseandServices..........................................................................................................6CustomerBuyingBehavior............................................................................7RetailMarketStrategy...................................................................................7SectionIII:H&MLocation............................................................................................7Introduction............................................................................................................7Product’sCategories&Markets............................................................................8SupplyChain..........................................................................................................8WhynoH&M...
