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第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共15页CommercialRealEstateDevelopment&ManagementPracticeSecondEditionYangBaominJiangHeTsinghuaUniversityPressFirstEditioninSeptember2006SecondEditiononJune1st,2008ContentsChapterⅠInnovativeOperationofCommercialRealEstateBusinessin21stCenturyChapterⅡTalentsManagementandCorporationAdministrative第2页共15页第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共15页Mechanism§1.TalentsManagementTheoryandCommercialRealEstateEntrepreneurEvolution§2.OptimalMechanismofCorporationManagementandItsApplicationinPrivateDepartmentStoresChapterⅢStrategicConsiderationsonRealEstateGroupCompanyandCommercialRealEstate§1.ConsultingResearchonDevelopmentStrategyofRealEstateandRetailGroup§2.OrganizationalStructureDesignofCommercialRealEstateCorporationChapterⅣMarketInvestigationandConstructionPlanningofCommercialRealEstate§1.InnovativeModelandCaseofMarketInvestigationonCommercialPropertyandRetail§2.ConstructionPlanningConceptInnovationandShoppingMallExample§3.InvestigationonEnglandBirminghamBurlingShoppingMallanditsInspirationsforLocalShoppingMallsChapterⅤCommercialRealEstateInvestmentDecisionMakingandDevelopmentPlanning§1.ResearchonDecisionMakingofKnowledgeInnovation-BasedCommercialRealEstateInvestment§2.AllProcessPlanningandDevelopmentofShoppingMall§3.DesignExplorationofLargeMall—CasesofChinaandUS§4.GlobalViewofOutletsDevelopmentinChinaChapterⅥModernGeneralMerchandiseTradeandCommercialRealEstate§1.ResearchonModernGeneralMerchandiseTradeChainBusinessInnovationandFamousBrandOutput§2.BusinessInnovationofDepartmentStorefortheWhite-collarGrouponCommercialPedestrianMallorShoppingMall§3.StudyonGeneralMerchandiseTradeChainBusinessofSAKS5th第3页共15页第2页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共15页AvenueInNewYorkUSChapterⅦCommercialRealEstateInvestmentAttraction§1.InvestmentAttractionPlanningandItsImplementationofLargeMallandCommercialPedestrianMallChapterⅧProfit-MakingModelDesignofShoppingMall§1.Profit-MakingProcessofShoppingMall§2.MakingOptimalProfitViaThemeShoppingMall—CaseofVeniceThemeShoppingMallChapterⅨDevelopmentandOperationofUrbanBuildingComplex§1.AnalysisandComparisononLargeUrbanBuildingComplexesBetweenChinaandJapan§2.PlanningandOperationofPivotalRailTransitUrbanComplex---CaseofPlanningofShanghaiSongjiangRailTransitProperty§3.DevelopmentandOperationofCommercialPropertyinHighSpeedRailwayStation§4.PlanningandComplexStudyonShanghaiHongqiaoTrafficPivotalCommercialNetwork§5.StudyonUrbanComplexDevelopmentofPrefecture-LevelCities—CasesofQuanzhouCityandXuzhouCity§6.OptimalProfit-MakingModelandDevelopmentStrategyofUrbanComplexofListedCompanyChapterⅩVisualMerchandiseDisplayPlanningandCommercialOperationofShoppingMall§1.VisualMerchandiseDisplaySystemofShoppingMall—CasesofEurope,US,JapanandROK.§2.OperationalManagementofShoppingMallsinShenzhenCBD—CaseStudyonHuarenWanxiangMansion第4页共15页第3页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共15页ChapterⅪDevelopmentandOperationofCommercialPedestrianMall§1.InvestmentPlanningandOperationalInnovationofCommercialPedestrianMall§2.StudyonQuanzhouSongDynastyCommercialDevelopmentandSongDynastyCommercialBlockRecoveryChapterⅫDevelopmentandOperationofLargeWholesaleMark...