NewVocationalEnglishQualityUnitCourseware目录•Unit1Business•Unit2BusinessMeeting•Unit3BusinessTravel•Unit4ProductLaunch•Unit5BusinessPresentation•Unit6CrossCulturalUnit1BusinessCommunicationPart1:BusinessLettersandEmails商务信函和电子邮件概述商务信函写作技巧商务电子邮件写作技巧商务信函和电子邮件的礼仪和规范介绍了商务信函和电子邮件的基本特点、写作原则和格式,以及在商务沟通中的重要性。包括如何撰写邀请函、感谢信、道歉信、销售函等,以及如何根据不同的情境和目的进行适当的语言表达。包括如何撰写电子邮件标题、正文、附件等,以及如何使用适当的语言和格式来提高邮件的阅读体验和回复率。介绍了商务信函和电子邮件中常用的礼仪和规范,包括称谓、敬语、缩写等,以及如何避免常见的错误和失礼行为。Part2:BusinessConversations商务对话概述商务面对面对话技巧介绍了商务对话的基本原则、技巧和注意事项,以及在商务沟通中的重要性。包括如何进行面对面交流、如何表达自己的观点、如何倾听他人等。商务电话对话技巧商务谈判技巧包括如何进行电话礼仪、如何提出和回答问题、如何处理电话留言等。包括如何准备谈判、如何进行谈判策略、如何解决冲突等。Part3:CaseStudies案例研究概述案例研究实例分析介绍了案例研究的基本概念、目的和方法,以及在商务沟通中的应用。通过分析真实的商务案例,让学生了解商务沟通中可能遇到的问题和挑战,并学习如何解决这些问题。学生分组讨论教师点评与总结通过分组讨论的方式,让学生深入探讨案例中的问题和解决方案,并分享自己的观点和经验。教师对学生的讨论进行点评和总结,指出学生在讨论中的亮点和不足,并给出相应的建议和指导。Unit2BusinessMeetingPart1:MeetingEtiquetteMeetingArrangementsPrepareinadvanceforthemeeting.Setupthemeetingroominadvance.Part1:MeetingEtiquette•Sendoutmeetinginvitationsandconfirmattendance.Part1:MeetingEtiquetteAttendanceBeontimeforthemeeting.Introduceyourselftootherattendees.Part1:MeetingEtiquette•Respecttheattendanceofothers.Part1:MeetingEtiquetteSeatingArrangementsSeattheparticipantsinawaythatreflectstheimportanceoftheirroles.Ensurethatallparticipantshaveaccesstothemeetingroom.Part1:MeetingEtiquette01020304PresentationandSpeakclearlyandconfidently.Prepareslidesorothervisualaidstosupportyourpoints.Useappropriatelanguageandtone.CommunicationSkillsPart2:MeetingProcessandProceduresMeetingAgendaPrepareameetingagendainadvance.Sendouttheagendatoallattendeesbeforethemeeting.Part2:MeetingProcessandProcedures•Sticktotheagendaduringthemeeting.Part2:MeetingProcessandProceduresOrderlyConductAlloweachspeakertospeakwithoutinterruption.Part2:MeetingProcessandProceduresRespecttheorderofspeakers.ParticipationandContributionUseappropriatelanguageandtone.Part2:MeetingProcessandProceduresEncourageactiveparticipationfromallattendees.Contributetothediscussionwithrelevantinformationorideas.Respectthecontributionsofothers.Part3:CaseStudies•CaseStudy1:Asuccessfulbusinessmeetingwasheldtodiscussanewproductlaunch.Themeetingwaswellprepared,withanagendasentoutinadvanceandaskilledfacilitatorleadingthediscussion.Theparticipantswereseatedinawaythatallowedeveryone'scontributionstobeheard,andallpresenterswerewellpreparedandconfidentintheirpresentationskills.Themeetingwasconductedinanorderlymanner,witheachspeakerallowedtospeakwithoutinterruption,andallparticipantswereencouragedtocontributeactivelytothediscussion.Themeetingwasasuccessbecauseofitseffectivepreparation,orderlyconduct,andactiveparticipationfromallinvolved.Part3:CaseStudies•CaseStudy2:Abusinessmeetingheldtodiscussamergerbetweentwocompaniesfailedtoreachaconsensu...