目录前言··························3调查结论：一、华达购物（湘湖店）消费群基本资料··············31、常去的超市及其原因·····························32、消费者的购物频率·······························53、消费者的购物时间·································64、消费者网购现状···································65、消费者的日常消费金额分配·························7二、消费者对周边超市的评价··························8三、消费者对华达购物（湘湖店）的评价················91、商品价格·········································92、商品质量·········································103、购物环境·········································11四、消费者对华达购物（湘湖店）的希望及建议··········111、希望得到的服务···································112、希望增加的商品···································一三3、消费者的建议·····································一三前言调查名称：华达购物（湘湖店）开业月余消费者满意度调查报告调查时间：2009年11月4日—2008年11月6日调查技术和方法：问卷调查、实地访问样本量：问卷总量6一五份，有效问卷607份，废卷8份有效问卷中507份为陶院学生填写，100份为周围居民填
