编号长春户外广告与城市发展的调查研究Changchunoutdooradvertisingandtheurbandevelopmentinvestigation2012年6月学生姓名申今花专业广告学班级学号0868103指导教师马连湘分院语言文学分院摘要本文就从长春市户外广告的现状与户外广告发展的初步设想，户外广告在城市建设起的作用等几大方面对我市户外广告的现状及发展进行论述。其论述的主要内容分为额三大部分：第一部分主要对长春户外广告发展、经营状况、要素以及对受众的生活形态，还有管理法规对户外广告形成的影响进行了概括。第二部分主要为长春市户外广告发展进行了初步设想。第三部分主要对户外广告在城市建设中的作用进行了分析。首先，长春市户外广告应该提高其自身的艺术水平，使其长春户外广告布满艺术色彩。其次，要与城市规划相结合，对城市户外广告统一的规划管理，规范管理体制，完善法律法规的建设。同时，也应该处理好长春户外广告与经济、文化建设等方面关系，丰富长春户外广告在文化建设中存在的问题。本文重点指出：长春市户外广告目前发展现状以及与城市发展有着密切的关联性。关键词：户外广告城市建设相融性城市文化城市形象Abstract:ThispaperfromthepresentsituationofChangchuncityoutdooradvertisingandoutdooradvertisingdevelopmentpreliminaryassumption,outdooradvertisingintheroleofcityconstructionandseveralgenerousfacethesituationanddevelopmentofoutdooradvertisingwasdiscussed.Itdiscussesthemaincontentsoftheforeheadisdividedintothreeparts:thefirstpartofthedevelopmentofChangchunoutdooradvertising,businessoperations,elementsandfortheaudiencelifeform,andmanagementregulationsoftheinfluenceofoutdooradvertisingformationaresummarized.ThesecondpartofChangchuncityforoutdooradvertisingdevelopmentinitialassumption.Thethirdpartmainlytotheoutdooradvertisingintheurbanconstructionoftheroleoftheanalysis.Firstofall,Changchunoutdooradvertisingshouldimproveitsartisticlevel,makeitsChangchunoutdooradvertisingisfullofartisticcolor.Next,wanttoandurbanplanning,andthecombinationofcityofoutdooradvertisingaunifiedplanningmanagementandstandardizethemanagementsystem,theperfectlegallawsandregulationsofthebuilding.Atthesametime,itshoulddealwithChangchunoutdooradvertisingandeconomic,culturalconstruction,relationships,richChangchunoutdooradvertisingintheproblemsoftheconstructionofculture.Thispaperpointsoutthat:outdooradvertisinginthepresentdevelopmentsituationofChangchuncityandurbandevelopmenthasthecloseconnection.Keywords:outdooradvertisingcityconstructionofurbancultureinharmonyofcityimage目录前言：...........................................................................................41.长春户外广告发展现状.................................................................51.1长春户外广告发展概述.........................................................51.2长春户外广告经营状况.........................................................61.3长春户外广告要素分析.........................................................61.4户外广告受众的生活形态及接触习惯.................................71.5长春户外广告管理法规对户外广告的影响.........................82.长春市户外广告发展的初步设想.................................................82.1户外广告与城市整体风格的一致性....................................82.2户外广告与区域风格的一致性.............................................92.3户外广告与城市形象的融合.................................................93.户外广告在城市建设中的作用.....................................................93.1户外广告对城市经济建设的推动.......................................103.2户外广告对城市文...
