2008-2009年中国婴幼儿用品市场分析及投资咨询报告............................................................2第一节宏观环境分析............................................................................................................3一、中国人口出生率情况...............................................................................................3二、中国居民收入情况...................................................................................................5三、计划生育政策发展形势...........................................................................................7四2008年-09年“婴儿潮”的影响...............................................................................8第二节婴幼儿用品行业分析...............................................................................................10一、婴幼儿用品市场分析.............................................................................................10二、婴幼儿用品消费者购买行为分析.........................................................................11三、对婴幼儿用品经营的启发.....................................................................................12第三节婴儿奶粉行业...........................................................................................................13一、婴儿奶粉行业现状.................................................................................................13二、婴儿奶粉市场概况.................................................................................................14三、中外企业竞争格局.................................................................................................15四、中国企业竞争力及竞争策略分析.........................................................................18五、婴儿奶粉营销分析.................................................................................................20第四节婴儿纸尿裤市场.......................................................................................................21一、概述........................................................................................................................21二、市场发展态势.........................................................................................................23三、纸尿裤的质量问题.................................................................................................24第五节其它婴儿用品市场...................................................................................................25一、奶瓶........................................................................................................................25二、童车市场................................................................................................................25三、婴儿食品................................................................................................................28四、其他类....................................................................................................................29第六节国外重点企业分析...................................................................................................30一、美赞臣....................................................................................................................30二、多美滋............................................................................
