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TheFinancialDataAnalysis——Ctrip制作人：第2页共10页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共10页ContentI.COMPANYOVERVIE………………………….3II.CTRIP’SSOURSEOFINCOME………………3III.SUMMARYOFACCOUNTINGANDFINANCIALINFORMATION……………………………………4IV.CODA………………………………………………9V.References……………………………………………10I.COMPANYOVERVIEW第3页共10页第2页共10页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共10页Ctrip.comInternational,Ltd.isaleadingtravelserviceproviderthatoffershotelreservations,airlineticketsandpackagedtourstobusinessandleisuretravelersinChina.Ctripaggregatesinformationonhotels,flightsandvacationpackages,andenablethecustomerstomakeinformedandcost-effectivetravelbookings.CtriptargetsprimarilyfrequentindependenttravelersinChinawhodonottravelingroup.Thesetravelersformatraditionallyunder-servedyetfast-growingsegmentoftheChinatravelindustry.II.CTRIP’SSOURSEOFINCOME(1)Hotelbookingagencyfee,whichisthemainsourceofprofitCtrip.WhileCtripalsoclearfront-linepaymentandpaythedifference,butmostofthehotelfrontdeskonlytothedestinationthatpaymentmethod.So,Ctrip'shotelbookingagencycostsisbasicallytheprofitfromthedestinationhoteldiscountsinreturnobtained;(2)Ticketbookingfee,whichisthebookingfeefromthecustomertoobtain,isequaltothecustomerbookingfeeandairlineticketpricedifference;第4页共10页第3页共10页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共10页(3)Walksinthehotelandbusinesstravel,airticketbookingagencyfees,theincomeapproachisconsistentwiththeprevioustwo;(4)Onlineadvertising;III.SUMMARYOFACCOUNTINGANDFINANCIALINFORMATIONCtripfinancialanalysis20102009increaseIncomeStatementTotalincome2,881.231,988.0144.93%Grossprofit2,255.971,537.4046.74%Netprofit1,048.07658.9759.05%BalanceSheetCurrentassets4,570.912,306.3098.19%Totalassets8,116.204,156.7695.25%Currentliabilities1,880.901,158.5462.35%Totalliabilities2,012.511,231.7163.39%Equity6,103.692,925.05108.67%CashFlowNetprofit1,051.99666.7757.77%Operatingactivities1,550.221,027.5950.86%investingactivities-2,440.40-762.37220.11%financingactivities1,625.3596.861578.04%NetChangeinCash719.32364.7997.19%第5页共10页第4页共10页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第5页共10页Throughthetableabove，wecanseethat,in2010Ctrip’srevenuesgrewby44.93%,indicatingthescaleofthebusinesshasexpanded.Well-controlledoperatingcostsresultedinthegrowthofgrossmarginrate,etc,reasonablecostcontrolultimatelyleadthenetprofitincreasedby59.05%,whichagreatsymbolofcompany’sgoodcondition.FinanceIndexanalysisCtrip2010Ctrip2009IncreaseMainindexentryCurrentratio2.431.990.22CurrentAssetsTurnover0.840.86-0.03Netprofitmargin35.31%34.22%3.19%Operatingmargin37.13%36.59%1.48%Returnonaverageassets4.11%16.06%-74.41%Returnonaverageequity20.32%3.22%531.06%Everydollarofoperatingprofitmargin,saidnetsalesrevenueinlookingfor,thehighertheratio,indicatingthechargethroughtheabilitytoexpandsalestogetstronger.Enterprisesintheireffortstoexpandsales,increasetheamountofsalesrevenue,whilemanagementmustbeimprovedtoreducecosts,toa第6页共10页第5页共10页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第6页共10页correspondingincreaseinnetprofit,thesalesvolumeremainedunchangedorincreased.Fromthetabledatashowednetsalesrelativelystable,indicatingtherelativelystablebusinesscon...