青岛市海运货代行业存在的问题与对策摘要本文以经济危机过后经济复苏、全球化和当今我国物流行业蓬勃发展为研究背景，将青岛市海运货代行业作为主要研究对象。由货代行业的简介、存在的普遍问题，具体到青岛市海运货代行业存在的问题，并最终提出相应的对策，这是贯穿全文的思路；主要的研究方法是运用一定数量的数据和图表，使用SWOT分析法探讨青岛市海运货代行业的优势、劣势、机会和威胁；将经济学理论应用到现实的货代行业制度的建立中，使这些理论能够缓解甚至解决货代行业发展中出现的情况。希望通过本文的努力能够对我国货运代理市场作相对详尽分析，同时针对青岛市海运货代行业的发展提出对策，希望以青岛为例事先尝试这些方法，若可行则可推而广之，并能对我国货运代理市场管理对策的制定和执行有一定帮助，更希望为我国国际货代企业以及准备进入这一领域的业者提供战略决策的参考和依据，这都具有一定的实用价值和现实意义。关键词：青岛市海运货代；海运市场；问题与对策ProblemsandCountermeasuresofQingdaooceanfreightforwardingindustryAbstractInthisthesis,theeconomicrecoveryaftertheeconomiccrisis,globalizationandthevigorousdevelopmentofthelogisticsindustryinChinatodayastheresearchbackground,thefreightforwardingindustryinQingdaoasthemainobjectofstudy.Briefintroductionbythefreightforwardingindustry,theexistenceofcommonproblems,specifictotheproblemsofQingdaofreightforwardingindustry,andultimatelyputforwardcountermeasures,whichistheideathroughoutthetext;mainresearchmethodistouseacertainamountofdataandcharts,usingtheSWOTanalysismethodoffreightforwardingindustryinQingdaostrengths,weaknesses,opportunitiesandthreats;theeconomictheoryappliedtorealsystemisestablishedinthefreightforwardingindustry,sothesetheoriescanalleviateorevensolvethefreightforwardingindustryinthecircumstances.HopethatthroughthisefforttofreightforwardingmarketinChinaforarelativelydetailedanalysis,atthesametimeforthedevelopmentofQingdaooceanfreightforwardingindustrytoproposeasolution,wanttotrythesemethodsinadvanceofQingdaoasanexample,iffeasible,byextensiontoourcountryfreightforwardingmarket,thedevelopmentandimplementationofmanagementmeasureswilldefinitelyhelp,hopeforourinternationalfreightforwardingbusinessandindustry,preparingtoenterthisfieldtoprovideareferenceandbasisforstrategicdecision-making,whichhascertainpracticalsignificanceandvalue.Keywords：Qingdaoforwarding;Shippingmarket;ProblemsandSolutions目录前言......................................................6第一章绪论...............................................61.1本文研究的目的及意义.........................................61.2本文研究的主要内容...........................................61.3本文的思路...................................................7第二章货代行业的理论综述.................................72.1我国货代行业发展历史概述.....................................72.2货代的概念、性质、分类.......................................82.2.1货代的概念..............................................82.2.2货代的性质..............................................92.2.3货代的分类..............................................92.3货代的业务..................................................102.4货代的作用..................................................102.5货代行业在我国的发展趋势概述................................112.5.1货代在我国的发展现状...................................112.5.2货代在我国的发展趋势...................................11第三章青岛市海运货代行业存在的问题......................123.1问题的具体表现...........
