「湘情之夜」「湘情之夜」群星演唱会群星演唱会策划方案策划方案策划单位：杰星娱乐影视文化传媒（北京）工作室二一三年九月〇目录第一章关于群星演唱会.............................................................................3▋策划背景................................................................................................3▋活动目的................................................................................................4▋活动特点................................................................................................5▋宣传策略................................................................................................5▋宣传计划................................................................................................6▋印刷品广告...........................................................................................8第二章演唱会明星阵容.............................................................................9袁树雄......................................................................................................9综艺秀杰星...........................................................................................10禹湘.......................................................................................................11方泽浒....................................................................................................12代慧颖....................................................................................................13郭夏平....................................................................................................14梦然.....................................................................................................15▋营销价值.............................................................................................16◆演唱会门票营销..........................................................................16◆演唱会资源营销..........................................................................16▋传播价值.............................................................................................17◆短平快效应...................................................................................17◆整合推广渠道..............................................................................17◆绝对排他性和不可复制性..........................................................17▋现场价值.............................................................................................17第三章演唱会合作模式............................................................................18◆回馈方式：.........................................................................................18◆冠名合作特别回馈............................................................................18◆回馈方式：.........................................................................................19◆协办合作特别回馈............................................................................19◆回馈方式：...................................................................................19◆赞助合作特别回馈............................................................................20◆回馈方式：...................................................................................20◆指定合作单位特别回馈..........................................
