互联网思维下国内综艺节目的品牌构建摘要近几年来随着社会经济的发展，我国的综艺节目也在进行着翻天覆地的变化，综艺节目不仅在节目类型，创作方式以及播出平台都有了很大的创新，而在这个过程中，互联思维的影响也越来越重要。随着互联网思维的产生，电视综艺节目在创作、发展过程中也越来越进行了市场精准化的划分，互联网思维不仅促进了电视节目形式的创新，而且给观众带来了更多的精神体验。本文从互联网思维的产生，互联网思维的发展情况以及我国目前电视综艺节目的现状进行研究和分析，同时深入研究当前我国借鉴互联网思维成功的优秀综艺节目，分析在这一过程中的失败案例；再根据互联网思维的特点，对当前我国电视综艺节目进行分析，研究目前我国综艺节目在互联网思维发展下出现的新问题，以及如何避免此类问题，并分析未来我国综艺节目在互联网思维影响下的发展趋势。关键词：国内综艺节目、互联网思维、品牌构建AbstractIn recent years with the socio-economic development, China's variety show is also undergoing earth-shaking changes, variety show not only in the program type, creative mode and broadcast platform has a lot of innovation, and in the process, the Internet The influence of thinking is more and more important. With the emergence of Internet thinking, TV variety show in the creation and development process is also more and more standardized division of the market, Internet thinking not only promote the form of television programs innovation, but also to the audience brought more spiritual experience TheThis paper studies and analyzes the current situation of Internet thinking, the development of Internet thinking and the current situation of TV variety show in China. At the same time, it studies the outstanding variety show of successful thinking of Internet, and analyzes the failure cases in this process. According to the characteristics of Internet thinking, this paper analyzes the current Chinese TV variety show, studies the new problems of the va...
