房产类电商网站产品策划书VIP专享VIP免费

创新与信息中心－网站运营部－产品组房产类电商网站[PRD]产品策划书文件状态：[√]草稿[]正式发布[]正在修改文件标识：Company-project-PRD当前版本：Beta1.3作者：老吕：QQ：52553681完成日期：2014-02-14创新与信息中心－网站运营部－产品组修订历史目录序号版本编写/修订说明修订人修订日期备注123创新与信息中心－网站运营部－产品组一、房产网站行业分析.................................................................................................................51、国际房产网站行业分析..................................................................................................5i.全球房产网站发展现状...........................................................................................5ii.全球房产网站发展模式...........................................................................................62、国内房产网站行业分析..................................................................................................7i.传统房地产营销模式...............................................................................................7ii.房地产电商营销模式...............................................................................................83、中国房产网站服务现状..................................................................................................8i.房产网站行业发展历程...........................................................................................8ii.主要模式和特点分析...............................................................................................94、房产网站发展趋势........................................................................................................11i.房产网站前景乐观.................................................................................................11ii.产品和服务趋向多元化.........................................................................................11iii.房产交易服务模式.................................................................................................11iv.整合行业产业链.....................................................................................................125、房产网站投资热点........................................................................................................12i.中国房产网站获得投资情况.................................................................................12ii.房产网站投资价值.................................................................................................12二、房产频道产品分析...............................................................................................................141.网站定位........................................................................................................................14i.房产交易服务平台.................................................................................................14ii.同城网购及打折卡.................................................................................................15iii.团购平台............................................................................................................15iv.论坛社区................................................................................................................162.网站结构...........................................................................................................................